The Marketing Research Club at Jaipuria Institute of Management, Ghaziabad, successfully organized a Panel Discussion on the Role of AI in Marketing on November 23, 2024. The event provided students with an engaging platform to explore how Artificial Intelligence (AI) is transforming modern marketing practices, from customer insights and automation to trend prediction and ethical considerations.
Objective
The panel discussion aimed to enhance students' ability to collaborate in teams, brainstorm ideas, and engage in meaningful discussions on AI in marketing. The event encouraged critical thinking, public speaking, and problem-solving while offering insights into AI-driven marketing trends and ethical challenges.
Discussion Highlights
- AI in Marketing: Understanding how AI enhances personalization, customer engagement, and campaign optimization.
- Automation & Trend Prediction: How businesses leverage AI to analyze data and predict consumer behavior.
- Ethical Considerations: Addressing biases in AI models and ensuring responsible AI usage.
- The Future of AI Jobs: Exploring how AI is reshaping career opportunities in the marketing sector.
Winners & Recognition
Winning Team: Each member received the book IKIGAI by Hector Garcia as a prize.
- Divyansh Singh (Scholar ID: 2401157)
- Muskan Mathur (Scholar ID: 2401121)
- Mehak Mathur (Scholar ID: 2401122)
- Richa Tiwari (Scholar ID: 2401173)
- Manvi Rajwat (Scholar ID: 2401197)
- Prakhar Shukla (Scholar ID: 2401191)
Runner-Up Team: Participants received e-certificates as recognition.
- Nitish Sharma (Scholar ID: 2401073)
- Aman Kumar Singh (Scholar ID: 2401003)
- Tripti Agarwal (Scholar ID: 2401014)
- Tanya Chittodia (Scholar ID: 2401021)
- Siddharth Goel (Scholar ID: 2401027)
- Vidhi Jha (Scholar ID: 2401076)
Key Takeaways
- Deeper understanding of AI’s impact on marketing strategies.
- Awareness of ethical concerns and future job prospects in AI-driven marketing.
- Enhanced critical thinking and teamwork skills.
The Panel Discussion on AI in Marketing was an enriching experience for students, offering valuable insights into how AI is revolutionizing the industry. With AI continuing to evolve, marketing professionals must stay adaptable, data-driven, and ethical in their approach.
