Mercato – The Fiesta, is a fair organized, supervised and conducted by the Institute. In this mega event, the Institute is amalgamating the two flagship events SPARDHA: The Management Fest and ALUMNI MEET. In the event of SPARDHA, students of Undergraduate and Post Graduate of DELHI/NCR participate in various management and cultural activities like- Business Plan, Business Quiz, Poster Making Competition, Nukkad Natak, Face Off (Dance Competition), Fashion Show, Debate and Battle of Bands.This initiative of students and institute in large not only the biggest event in the JIM calendar.