MBA in Business Analytics

AI-Enabled. Industry-Integrated. Data-Driven.

The MBA (Business Analytics) at Jaipuria Institute of Management, Ghaziabad prepares students to transform data into strategic business decisions. The program blends management fundamentals with advanced analytics, AI applications, and industry-aligned technical training. With academic alignment supported by EY and a dedicated AI & Innovation Lab, students gain hands-on exposure to analytics tools used across consulting, BFSI, IT, and corporate strategy roles.

INDUSTRY-ALIGNED CURRICULUM WITH EY ACADEMIC SUPPORT

The MBA (Business Analytics) curriculum integrates applied analytics frameworks aligned with contemporary consulting and enterprise analytics practices.

Through academic engagement aligned with EY, the program bridges classroom learning with real-world analytical problem solving. Students are trained to:

Interpret and structure complex business datasets
Design predictive models
Apply analytics to finance, marketing, and operations
Present insights through structured dashboards and reports

Programming Languages & Analytics Tools Mastered

Students receive hands-on training in

ANALYTICS LEARNING JOURNEY

Semester I – Management & Analytics Foundation

Management Concepts & Organisational Behaviour
Managerial Economics
Financial Accounting
Marketing Management
Business Statistics
Basics of Data Management with R
Business Intelligence using Power BI

Semester II – Analytics Core

Exploratory & Predictive Analytics using Python
Data Mining Techniques
Business Research Methods
Financial Management
Operations Management
Data Visualization using Tableau
Analytics Project using Python

Semester III – Advanced Integration

Strategic Management
Artificial Intelligence & Machine Learning using Python
Summer Training Project & Viva
3 courses from Two Electives from the domain area of Marketing, HR, Finance, and Operations.

Semester IV – Research & Professional Ethics

Universal Human Values & Professional Ethics
2 courses from Two Electives from the domain area of Marketing, HR, Finance, and Operations.
Research Project & Viva Voce