Master Class on Rural Marketing

Jaipuria Institute of Management, Indirapuram, Ghaziabad organized a Master Class on Rural Marketing on 15-Jan-2021 for MBA I Semester Students. The lecture was delivered by Prof. Anita Goyal, IIM Lucknow, Noida Campus. She explained that there are many challenges like population density, consumer behavior, and distribution network in rural marketing. In spite of this, there are many opportunities to market successfully in rural areas. One just needs to have a good understanding of schools, Health Centers, Anganwadi, Transport, Haat Bazaar, and Feeder Towns. The session ended with student interaction and query handling. It was a great learning experience for the students.