In the bustling academic corridors of one of the top MBA colleges in Delhi NCR, a unique event was taking shape. On October 18, 2023, the Marketing Research Club of Jaipuria Institute of Management, Indirapuram showcased an event that was a testament to the institute’s commitment to fostering creativity and innovation among its students. Named “Marketing Amalgam”, this event was not just another academic exercise but a platform where budding managers from one of the best MBA colleges in Ghaziabad showcased their ability to think outside the box.
The premise was simple yet challenging. Students were tasked with creating innovative products by merging the features of two distinct products. This exercise was not just about product design but also about understanding the nuances of marketing, positioning, and differentiation. As one would expect from students of one of the top B schools in Delhi NCR for MBA, the presentations were nothing short of exceptional.
The rules of “Marketing Amalgam” were clear:
- A team-based event with each team comprising five members.
- Each team could present only one innovative product.
- The medium of presentation was PowerPoint, with a strict time limit of 10 minutes for each team.
- The decision of the judges was final and binding.
The event witnessed a plethora of ideas, with each team vying to outdo the other. The presentations were judged on creativity, differentiation, content, and overall presentation. The competition was fierce, reflecting the standards one would associate with MBA programs from the best business schools in Delhi NCR.
The winners of the event were: First Prize:
- Vishal Jaiswal
- Madhav Maheshwari
- Pragya Barnwal
- Khushi Agarwal
- Shristi Jaiswal
Second Prize:
- Nitya Goel
- Pranjali Yadav
- Neha Shukla
- Radhika Singhal
- Varun Gupta
The event was judged by Ms. Surbhi Kansal, whose expertise added immense value to the event.
In conclusion, “Marketing Amalgam 2023” at Jaipuria Institute of Management, Indirapuram was not just an event but a celebration of creativity, innovation, and marketing acumen. It underscored the institute’s position as one of the MBA colleges in Delhi NCR with good placement and its commitment to providing a holistic learning experience to its students.
