This MDP was jointly organized by JIM and Blue Ocean Consulting. Retail executives from Adidas outlets attended the program.
The Program aimed at developing required skills to enhance the efficiency and effectiveness of retail executives and educating executives about the evolving retail, customer and marketing landscapes. The program aimed at helping participants in learning about technology-driven concepts pertaining to EMarketing and Ecommerce and also understanding how data captured at PoS can be leveraged by retailers.
The MDP commenced with the team lighting the lamp to the chanting of the Saraswati Vandana, followed by a welcome address by Director, JIM. The MDP commenced with a session on ‘The evolution of modern retail”, conducted by Mr. Sumeet Soni, CEO, Blue Ocean Consulting. He covered the paradigm shift that has carved the modern retail arena. This was followed by another session on ‘Sales skills for retail executives’ covered by Dr. Govind Srivastava. The focus on sales techniques & approaches to objection handling made this an informative session. This was followed by a session on “Modern Customers” conducted by Dr.Anubha. Her session on the expectations of modern customers was contemporary and very practical. This was followed by a session on “Digital Marketing” conducted by Dr.Vandana Ahuja. She covered the concepts of social media usage and website marketing which can further enhance the performance and productivity of retail employees.
The MDP was very well received by participants and feedback was impressive.
