Ms Prerna Garg
Assistant Professor





D.O.J.
01/07/2019
EDUCATION

  •   B.Sc
  •   MBA
  •   UGC NET (JRF)
  •   Pursuing Ph.D

RESEARCH INTEREST

  •   Consumer Behaviour
  •   Marketing Management
  •   Services Marketing
  •   Sales and Distribution Management

SELECTED PUBLICATIONS

• 10 Research paper published in National and International Journals with 05 published in SSCI/Scopus/ABDC (A,B,C) indexed journals.

• Presented 07 research papers in International/National conferences organized by IIMs, FMS (DU), IMT etc with abstract published by Emerald Publishing.

• Participated in AICTE sponsored Staff Development Programme on “Marketing Research Process and Data Analysis”.

• Participated in several FDPs, Seminars, Workshops and QIPs.

Acdamic Experience

10 years

ACHIEVEMENT AND AWARDS

• Received “Letter of appreciation” for outstanding arrangement of Inter College Annual Cultural Fest.

• Conducted Viva voce as External expert at Institutes affiliated to GGSIPU, Delhi.

• 0.1% Merit in AISSCE 2004 in English Core with 97 marks.

• ‘Academic excellence award’ for securing Topper’s Position in English Core.

• Topper’s position in MBA.

Research paper /Case Study published

  •   Garg, P., & Joshi, R. (2018). Purchase intention of “Halal” brands in India: the mediating effect of attitude. Journal of Islamic Marketing
  •   Garg, P., & Pandey, A. (2020). Examining moderating role of personal identifying information in travel related decisions. International Journal of Tourism Cities.
  •   Garg, P., & Pandey, A. (2020). Towards sustainable tourism: an empirical investigation. foresight.
  •   Joshi, R., & Garg, P. (2020). Role of brand experience in shaping brand love. International Journal of Consumer Studies.
  •   Joshi, R., & Garg, P. (2020). Assessing brand love, brand sacredness and brand fidelity towards halal brands. Journal of Islamic Marketing.