EDUCATION

• E. (Mechanical)
• G.D.B.A. (Marketing and Finance)
• Pursuing F.P.M (Marketing)

RESEARCH INTEREST

• Consumer behavior
• Tourism studies
• Sustainable marketing

SELECTED PUBLICATIONS

• Sharma, A., Singh, D., & Misra, R. (2023). The Role of Positive Anticipated Emotions in Influencing Purchase Intentions of Battery Electric Cars in Emerging Markets. Journal of International Consumer Marketing, 36(2), 132–150. https://doi.org/10.1080/08961530.2023.2215464 (Indexed in Scopus (BMA-Q1), Web of Science (BM), and ABDC-B, Cite score:7.6)
• Sharma, A., Singh, D., & Misra, R. (2024). Examining Resistance of Adoption to Innovation in Emerging Markets: A Study on Electric Cars in India. FIIB Business Review, 0(0), 1–16. https://doi.org/10.1177/23197145231223058 (Indexed in Scopus (BMA-Q1), Web of Science (BM), and ABDC-C, Cite score:5.4)

ACHIEVEMENT AND AWARDS

• Qualified UGC-NET examination conducted by National Testing Agency (NTA) in 2023
• He serves as a reviewer for several publishing houses, including Elsevier, Taylor & Francis, and Wiley.
• Received best paper award for paper titled “Social influences on consumer decision making: exploring the impact of emotional intelligence on purchase intentions in norm driven environments” presented during “International Conference on Building Global Competitiveness Through Innovation, Integrity and Inclusion in Atmanirbhar Bharat 2024” at IMS (University Courses Campus), Ghaziabad, May 10-11, 2024

INDUSTRY EXPERIENCE

13 years +, Academic experience 5 years

Area Of Intrested

• Marketing management
• Industrial marketing
• Services marketing
• Market research
• Sustainability research

Research paper Presented /Published in conference

FDPs/MDPs/WORKSHOPs/SEMINARs in the section :

• One day FDPs on Demystifying the Grounded theory method: A Storytelling Approach from Ideation to Paper Acceptance, 28 June 2024, Jaipuria Institute of Management, Noida
• Six days FDPs on Synergizing Pedagogical and Analytical Excellence through Methodology Refinement, organized by ATAL Academy, 20-25 November 2023, Jaipuria Institute of Management, Noida.
• Five days FDPs on Scale Development and PLS-SEM in SmartPLS 4.0. 13-17 October 2023, Jaipuria Institute of Management, Noida.
• Five days FDPs on Critical Discourse Analysis, Critical Incident Techniques, And Qualitative Analysis. 13-20 July 2023, Jaipuria Institute of Management, Noida.
• Four days FDPs on Efficient Methods for Writing Research Papers. 15-19 March 2023, Jaipuria Institute of Management, Noida.
• Seven days FDPs on Advanced Research Methods and Quantitative Data Analysis using SPSS. 26 Oct – 01 Nov 2020, Edge India Publishing Pvt Ltd

TEACHING INTEREST

• Marketing management/Services Marketing
• Consumer behavior
• Market research
• Industrial marketing

PARTICIPATION IN NATIONAL AND INTERNATIONAL CONFERENCES

• Sharma, Abhinav, “Role of Green Marketing in Fulfilling Sustainability Development Goals” in the International conference on Business Management and Sustainable Development Goals: Responding to The New Normal 2022 organized by Jaipuria Institute of Management, Noida,04-05, March 2022.
• Sharma, Abhinav, “Social influences on consumer decision making: exploring the impact of emotional intelligence on purchase intentions in norm driven environments” in the International conference on Building Global Competitiveness Through Innovation, Integrity and Inclusion in Atmanirbhar Bharat 2024 organized by IMS (University Courses Campus), Ghaziabad, 10-11, May 2024.