September 8, 2023
On September 8, 2023, Jaipuria Institute of Management, Indirapuram, welcomed Mr. Manish Kanojia, a distinguished professional with over 25 years of experience in the digital landscape, for an enlightening session titled “Introduction to Digital Marketing and E-commerce.” This session served as a valuable introduction for the MBA students, offering them a comprehensive overview of the dynamic world of digital marketing and e-commerce.
The Journey Begins
Mr. Kanojia commenced the session by providing a captivating introduction to the world of digital marketing and e-commerce. He emphasized the transformative power of digital platforms in reshaping how businesses operate and connect with consumers. The students embarked on a journey that explored the fundamental concepts, strategies, and trends driving these domains.
EcoShop Case Study
A pivotal part of the session was the analysis of the “EcoShop” case study. This real-world example allowed students to witness how digital marketing and e-commerce strategies are applied in practice. Mr. Kanojia guided them through the intricacies of the case study, demonstrating the importance of aligning business models with digital marketing strategies.
Navigating the Digital Landscape
Throughout the session, students delved into various facets of digital marketing, including the diverse channels available, the underlying e-commerce business models, and the art of seamlessly integrating these models with digital marketing strategies. Metrics and analytics were explored as indispensable tools for measuring and optimizing digital marketing efforts.
Peering into the Future
In a rapidly evolving digital landscape, anticipating future trends is crucial. Mr. Kanojia shed light on emerging trends and technologies that are poised to disrupt the digital marketing and e-commerce domains. This forward-looking perspective equipped the students with insights that will be invaluable in their future careers.
Hands-On Learning and Feedback
The session included a hands-on activity that allowed students to apply their newfound knowledge. This interactive experience fostered a deeper understanding of digital marketing and e-commerce principles. The session concluded with a feedback session where students shared their insights and reflections.
Empowering Future Digital Leaders
Mr. Manish Kanojia’s session on digital marketing and e-commerce served as a gateway to the dynamic and ever-evolving digital landscape. It equipped the MBA students with the knowledge and perspective needed to excel in these domains. As they embark on their academic and professional journeys, these insights will undoubtedly be instrumental in shaping their success.
Join Us in Exploring Digital Horizons
At Jaipuria Institute of Management, Indirapuram, we are committed to providing our students with cutting-edge insights and experiences that prepare them for the digital future. If you’re eager to explore the realms of digital marketing and e-commerce and seek to become a future digital leader, consider joining us at Jaipuria. Explore our MBA programs, and together, let’s navigate the digital landscape.
