DAY 5: Faculty Development Program on on Qualitative Research Tools & Techniques.

The speaker for the first session of the last day of FDP was Dr. Sheetal from Jaipuria Institute of Management, Ghaziabad. She highlighted Content Analysis using VOSviewer and focused on Identification of Future Research Agenda. She taught how content analysis can be used to determine the presence of certain words, themes, or concepts within some given qualitative data, and quantify and analyze the presence, meanings, and relationships amongst them. Practical implementation of the terminology like Bibliometric coupling, Co-authorship links, Co-occurrence link was provided and visualization was taught by executing various commands. The resource person for the second session was Dr. Anita Goyal who is Professor in the area of Marketing Management at Indian Institute of Management (IIM), Lucknow.

The crux of the session was to equip the participants with the chronology to be followed for writing research papers based on qualitative data for academic publications. She extended the incorporation of Tools and techniques in research papers, learned during five-day FDP from the other eminent speakers from the qualitative research field. She also highlighted the importance of catering ethical issues in qualitative research such as anonymity, confidentiality, informed consent. Madam also provided guidelines to establish trustworthiness, and how the data analysis should be carried in a precise, consistent and credible manner.

The five-day FDP programme, an endeavor of the Institute to improve the research quality and enrich the journey of academicians concluded with an enriching learning process. During the programme participants evaluated themselves, explored their weaknesses and built themselves to implement the tools in their respective research areas with a sincere and dedicated approach. In the Valedictory session Prof. (Dr) Daviender Narang, Director, Jaipuria Institute of Management, Ghaziabad addressed the participants and stated the importance of learning qualitative research and thereafter certificates were awarded to attendees.

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