On April 24, 2025, Jaipuria Institute of Management, Ghaziabad, in collaboration with the Ministry of Education’s Innovation Cell (MIC) and the Institution’s Innovation Council (IIC), hosted Day 4 of IP UTSAV 2025, themed "Mark the Spot: Trademarks Talk". The session was held at the JIM classrooms and focused on enhancing awareness around trademarks and geographical indications (GIs) as crucial components of intellectual property and branding.
Objective: The session aimed to:
- Enhance understanding of trademarks and geographical indications.
- Educate participants on registration processes, legal protections, and enforcement mechanisms.
- Highlight the economic value and branding potential of trademarks and GIs.
- Promote the importance of regional identity and heritage-based innovation.
Session Highlights
The speaker for the day was Dr. Rahul Taneja, Scientist B at the Haryana State Council for Science, Innovation and Technology and a Registered Patent & Trademark Agent.
Dr. Rahul Taneja
- Delivered a comprehensive session on the practical and legal aspects of trademarks and GIs.
- Shared real-world examples illustrating how IP tools benefit MSMEs, local innovators, and researchers.
- Discussed the strategic use of trademarks in brand building and how GIs protect traditional products and enhance regional branding.
- Engaged the audience with his clarity, energy, and over 320 expert lectures worth of experience.
His talk deepened the audience's appreciation of how IP contributes to India's innovation ecosystem and offered actionable strategies for leveraging trademarks and GIs effectively.
Learning Outcomes
- Gained clarity on the fundamentals and benefits of trademarks and geographical indications.
- Understood the registration and protection processes for both trademarks and GIs.
- Learned how these IP tools contribute to economic growth, brand identity, and heritage preservation.
Day 4 of IP UTSAV 2025 successfully demystified the role of trademarks and GIs in innovation and branding. With rich insights from Dr. Rahul Taneja, participants left the session more informed, empowered, and inspired to integrate IP strategies into their academic and entrepreneurial journeys.
