Blog

Stay ahead in the world of business, management, and leadership with insightful articles from Jaipuria Institute of Management, Ghaziabad. Our blog features expert opinions, industry trends, case studies, and student success stories, offering valuable knowledge for aspiring professionals and business leaders.
  • BIKANERVALA is an FMCG conglomerate.It was 2nd June 2017 and I was supposed to report for my internship at 9:00am at the corporate office in New Delhi. However, I reached at 8:30am as I was very excited for the first day. I inquired at the reception about my appointment for... Read More
  • Can all decisions be Rational always? Inquiry into the question unveils that our decisions are not solely rational. In the process of choosing the best alternative, our instincts and guts often come in the decision making process. But sole reliance on guts causes a huge payoff sometimes. Hence, we seek... Read More
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जैपुरिया इंस्टीट्यूट ऑफ मैनेजमेंट ने आयोजित किया 10वां कॉर्पोरेट शिखर सम्मेलन

Editor

उद्योग जगत के नेताओं ने साझा किया नवाचार-प्रेरित विकास का दृष्टिकोण गाज़ियाबाद – जयपुरिया इंस्टीट्यूट ऑफ मैनेजमेंट, गाज़ियाबाद ने गर्व के साथ 10वें कॉर्पोरेट शिखर सम्मेलन का आयोजन किया। जिसका विषय ‘2030 के लिए नवाचार-प्रेरित विकास रणनीतियाँ’ था। यह समिट होटल रेडिसन ब्लू कौशांबी, गाज़ियाबाद में आयोजित हुआ, जिसमें रिटेल...

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Driving the Future: Jaipuria Institute of Management Hosts 10th Corporate Summit on Innovation-Driven Growth Strategies for 2030

Editor

The Jaipuria Institute of Management, Ghaziabad, successfully hosted its milestone 10th Corporate Summit on "Innovation-Driven Growth Strategies for 2030" on Saturday, 29th March 2025 at Hotel Radisson Blu, Kaushambi, Ghaziabad. With over 400 participants in attendance, the summit served as a dynamic platform for leading industry voices, academic experts, and...

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Digital Marketing Trends and Consumer Behavior

Ms. Abhilasha Singh Upadhyaya

Contemporary Modern consumerism is a social structure and economic ideology that promotes excessive consumption of goods and services. It is defined by the belief that a person's happiness depends on their belongings and that consumer desires should direct economic activities and finally leading to increased buying habits in the consumers....

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