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Stay ahead in the world of business, management, and leadership with insightful articles from Jaipuria Institute of Management, Ghaziabad. Our blog features expert opinions, industry trends, case studies, and student success stories, offering valuable knowledge for aspiring professionals and business leaders.
  • Blockchain
    By Editor March 24, 2022
    “Anything that gets people to think harder about their financial security and take some responsibility is a good thing”…………………………. Suze Orman Blockchain is a digital ledger that has recently gained a lot of attention and traction in the technology world. But why has it gained such a large following? So,... Read More
  • Neuromarketing: A Paradigm shift in Marketing
    By Editor March 4, 2022
    Neuromarketing is most emerging concept of marketing which is significantly influencing marketing, advertising and sales promotion  strategy. Neuromarketing is integration of marketing with medical technology and it is amalgamation of neurophysiology, neuropsychology and  neurochemistry. Neuromarketing drew the attention of researchers and practicing managers because there is mismatch between what customer... Read More
  • “Why Only Good Data, Let’s Talk About Bad Data Too”
    By Editor March 3, 2022
    Data has been an inevitable resource for decision-making for businesses. While we frequently discuss the positive effects that data can have on the operationalization of an organization, it is also necessary to discuss bad or dirty data. Such identification is important as this data is likely to do more harm... Read More
  • The Food Takeaway Industry Revolutionized – SNATCHED
    By Editor March 1, 2022
    A Startup of Mr. Satyam SinghMBA (Business Analytics)Jaipuria Institute of Management, Indirapuram, Ghaziabad In very raw language, food takeaway is a system where one can order food from multiple outlets and get them collected in one place. Now, here one might get mixed up. So, let me clear it for... Read More
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MBA After B.Tech: Why Engineers Are Choosing Business Over Code

Editor

You spent four years mastering circuits, algorithms, or thermodynamics. You aced your placements, landed a solid job, and then – somewhere between your second year at work – a question crept in: Is this it? If that sounds familiar, you are not alone. A growing number of B.Tech graduates across...

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