On September 20, 2024, the Marketing Research Club of Jaipuria Institute of Management, Ghaziabad, hosted the eagerly anticipated "Market Innovators Challenge." Held at the campus auditorium from 2 PM to 5 PM, this event attracted a vibrant group of students eager to showcase their marketing prowess and innovative thinking.
Objectives of the Challenge
The event was meticulously designed to provide MBA students with a dynamic platform to exhibit their problem-solving skills and develop robust marketing strategies for launching new products. Participants, grouped in teams, were tasked with the challenge of creating a comprehensive marketing plan, which included product prototyping, segment targeting, and the detailed crafting of a marketing mix (product, price, place, promotion, people, process, and physical evidence). This initiative not only honed their conceptual knowledge but also significantly enhanced their teamwork capabilities.
Experience and Learning
Throughout the three-hour event, 36 students (six teams) engaged deeply with practical marketing scenarios that allowed them to:
- Pinpoint target segments and discover market opportunities.
- Formulate and develop strategic marketing plans.
- Gain hands-on experience in product development and financial planning.
- Strengthen their presentation skills and team collaboration.
Support and Coordination
The success of the event was underpinned by the dedicated coordination of Dr. Rashmi Bhatia, Dr. Anubha, Ms. Abhilasha Singh, Ms. Ashima Satija, and Mr. Abhinav Sharma, who ensured a seamless and productive experience for all attendees.
Recognition and Incentives
The challenge culminated with the awarding of educational gifts and books to the standout teams, underscoring the institute's commitment to academic excellence and student encouragement.
Placement and Recognition
Jaipuria Institute of Management, Ghaziabad stands out as one of the top MBA colleges in Delhi NCR, known for its excellent placement record and robust academic programs. As a distinguished institution within the private MBA colleges in Delhi NCR, it offers one of the best MBA programs in the region, attracting students who are seeking comprehensive business education at top B-schools in Delhi for MBA.
The Market Innovators Challenge was more than just a competition; it was a cornerstone event that reflected the practical, hands-on learning environment that Jaipuria Institute of Management Ghaziabad fosters. This event is a testament to the institute’s commitment to nurturing future leaders in the vibrant landscape of business and marketing.
Stay connected with us through our social media platforms and keep an eye on our upcoming events that continue to empower and educate future business innovators.
