PROTOTYPE THROUGH PERSONA: Unveiling Innovation at Jaipuria Institute of Management

The corridors of Jaipuria Institute of Management brimmed with inventive zeal as the Design Thinking and Innovation Club hosted the much-anticipated competition, “PROTOTYPE THROUGH PERSONA,” on April 20, 2024. A convergence of creativity and practicality, this event beckoned the brightest minds to put their design thinking prowess to the test. With seven dynamic teams in the fray, the atmosphere was charged with a blend of competitive spirit and collaborative innovation. The challenge? To conceptualize and construct a prototype of a trailblazing product using the persona method—a strategy that places the user at the heart of the design process. As ideas transformed into tangible prototypes, it became evident that each team was not just crafting a product, but weaving the very fabric of a potential market disruptor. From sketching initial ideas to presenting a concrete prototype, participants showcased their ability to empathize with users, define pain points, ideate solutions, and finally, bring a conceptual prototype to life. The event was more than a competition; it was a real-time expedition through the phases of design thinking. It offered a snapshot of how businesses could leverage this approach to devise solutions that are not only feasible but deeply attuned to user needs. The judges, faced with the tough decision of selecting the best among the best, finally announced the winners:

• First Place: The synergy of Shivam Sharan, Abhishek Raj, and Divya Kunal took them to the top spot. Their prototype was not just a testament to their understanding of the design process but also their keen insight into user experience.
• Second Place: Anurag Singhal, Shekhar Verma, and Aditya Maurya clinched the second place with their innovative approach and clear focus on practical utility.
• Third Place: Rounding up the victory stand were Madhav Maheshwari, Vishal Jaiswal, and Neelakshi Devi, who combined their diverse perspectives to create a product that spoke directly to consumer needs.

As the event drew to a close, it was clear that each participant was a winner in their own right—armed with an enhanced toolkit of design thinking skills ready to tackle the complex business challenges of tomorrow. For those who dream of becoming changemakers and innovators, Jaipuria Institute of Management is the crucible where potential is forged into excellence. Witness more such transformative experiences by applying to our MBA program today.