Mercato 2017: The 5th Marketing Haat

Sometimes small moment together can become a life time memory. Jaipuria Institute of Management, Indirapuram is giving a chance of creating such precious memories in the form of “Mercato” that is held every year. This year the 5th Mercato-The Marketing Haat is being held on 14th Oct,2017. Both juniors and seniors have collaborated to make this event an extravanza.

The faculties and students are putting their heart and soul in organizing some spectacular event like Ad – Mad Show, Fashion Show, Various Cultural activities like Dancing, Singing, Mimicry show, etc. Various institutes are being visited by the students for inviting participation in various programs. Certain teams from certain institutes have already registered for the musical Band Competition called the ‘Battle of the Bands’. The event would host programs for all age groups ranging from Baby Show to Drawing Competition. JIM students are visiting various Corporates for availing Sponsorships.

Students mostly from the Marketing Specialization with others are working vigorously to put up stalls ranging from different kinds of eatables like Chaat, Pizza, North Indian Cuisine, Chinese foods, South Indian Cuisine, etc. to a variety of products like as the Theme goes Diwali items, Sports & Gym items, Cosmetics/ Skin & Hair care products, Artificial Jewellery, garments, etc. Also an International Magician has been finalized for his spectacular Magic tricks as per the request of kids availed from the feedback from our last Mercato.

Apart from the mentioned 3 to 4 games stall are being put up for proving full entertainment to the audience and the spectators. Last but not the least; a proposed celebrity is being finalized to perform live in the event that attracts the youth. The Institute is supporting the students by using all the possible ways for promoting the event.

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About the Author
Ms. Sunita Chowdhury ASSISTANT Professor
She holds MBA & a rich experience in the field of practical marketing and advertising

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