Transforming Business Decision-Making: Leveraging Business
Intelligence with Power BI for Data-Driven Insights

The Art of Managerial Decision-Making

Detailed Schedule

Date: 16 March 2024

Fee per participant: 1000/-Rs

About Jaipuria Institute of Management,Ghaziabad

Jaipuria Institute of Management is a premier management Institute in Ghaziabad set up by Seth Anandram, Jaipuria Education Society under the able guidance of the chairman Shri Shishir Jaipuria. Affiliated to Dr. APJ Abdul Kalam Technical University, Lucknow, UP and approved from AICTE, Our Institute offers Two years Full Time Master degree Programme in Business Administration (MBA-Dual), MBA (Business Analytics
) and MBA (Banking and Financial Services) The institution provides quality management education to transform individuals into Business Leaders, Skilled Managers and Entrepreneurs.

Jaipuria Institute of Management intends to provide and develop the capabilities of the young minds by upskilling and raising their level of competence and intellect to face various challenges in the global environment. In pursuit of excellence, the institute provides training and development services, fosters research and disseminates knowledge through publication of books, journals and magazines for the development of society at large. Jaipuria Institute of Management has established itself as a leading management institute in Northern India.

About the MDP:

Decision-making is a critical process for any team, especially managers and leaders. But why is this the case? It is common for management to make important decisions in the welfare of their organization. Effective decision-making can improve workflows and foster an environment that nurtures innovation. If you are a member of your company’s management team, learning the proper steps in the decision-making process may help you make more informed decisions. It is presumed that decision-making requires you to use the best of both worlds - your gut instinct and your mind. You are at risk if you rely too heavily on either. It occurs because most of our decisions as leaders have a significant impact. Your decisions as managers and leaders can propel teams to success or send them to the sandbox. The possibility of change is what gives decisions their significance.In this MDP, we will discuss why decision-making in management is important, examine the various types of decision-making techniques, and outline the steps you can take to make the best decisions for your organization.

Objectives:

This MDP aims to cover the following objectives:

• To understand the rationale behind managerial decision-making.
• To study the relevance of decision-making along with its types.
• To identify ways to extract decision-making criteria for any business problem.
• To practically implementmulti-criteria decision-makingtechniques for makingknowledgeable decisions.

Contents of the MDP

• Introduction to Decision Making
• Evaluating Decision-Making Criteria
• Decision Making under Multiple Criteria
• Role of Case Studies in Decision Making

Takeaways for the Participants:

• Enhancement in decision-making skills.
• Learning how to extract critical factors involved in a managerial problem.
• Practical exposure through hands-on case study analysis.

Pedagogy:

In order to give clarity on the concepts, the MDP will be a collection of interactive sessions including a mix of interactive presentations and usage of case studies. Other than this, hands-on training will be provided for making effective decisions based on real-life data.

Intended Audience:

This MDP is designed for managers and leaders who regularly face the dilemma of making a justified and knowledgeable decision.

Session-wise Schedule:

Session 1: Introduction to Decision Making

Whether you are a new manager or already managing others in your organization, understanding project definition and different decision-making techniques will help you delegate tasks and make the right decisions when necessary. In this session, we will cover relevance and various types of decision-makingenvironmentsused in management decision-making and offer advice on when each one is most useful.

Learning Outcomes:

• What is decision-making?
• Relevance of managerial decision-making
• Types of decision-making environment

Session 2: Evaluating Decision-MakingCriteria

Commonly managers face an issue of what criteria impact the overall success of their organization. Therefore, it becomes necessary to identify the internal and external factors that can impact the overall success of their organizations. This session will focus on learning different ways for extracting criteria as per any business problem.

Learning Outcomes:

• Introduction to SWOT Analysis
• Relevance of SWOT Analysis
• SWOT Analysis, its tools & techniques

Session 3: Decision-Making under Multiple Criteria

Decision-making is a problem-solving program that seeks to determine a desirable outcome while taking into account various factors. This process can be rational or irrational, and it can employ implicit or explicit assumptions that are influenced by a variety of factors such as physiological, biological, cultural, social, and so on. All of these factors, along with authority and risk levels, can influence the complexity of a decision-making process. Complex decision-making problems can now be solved using mathematical equations, various statistics, mathematics, economic theories, and computer devices that automatically calculate and estimate the solutions to decision-making problems.

Learning Outcomes:

• Importance of Multi-Criteria Decision Making
• The role of multiple decision-makers
• Hands-on experience through AHP

Session 4: Role of Case Studies in Decision Making

Using a case-based approach engages participants in the discussion of specific scenarios that resemble or typically are real-world examples. This method is learner-centered with intense interaction between participants as they build their knowledge and work together as a group to examine the case. The instructor's role is that of a facilitator while the participants collaboratively analyze and address problems and resolve questions

Learning Outcomes:

• Reading a case study
• Handling real-scenario-based cases and making appropriate managerial decisions

Registration and Payment Details

Google Form to be Designed

Payment can be made through the following two options:

• Google pay/ Paytm/ Phonepe on the number of Mr. Praveen Arora – 9990679915
• Bank transaction through NEFT/ IMPS as per the details below:

A/c holder name – Jaipuria Institute of Management

A/c number – 20372745394

bank name – Indian Bank (current account)

Branch name – C-25, Sector-15, VasundharaAwasVikas, Ghaziabad – 201012, Uttar Pradesh

IFSC – IDIB000V515

Contact number (for confirmation) – 9990678915, 0120-4550109

Don’t forget to write ‘MDP Payment’ and your name while making the payment.

From the Director’s Desk

Enhancing efficiency at work is a massive challenge for multiple

organizations. There is a need to create an affiliation within the employees

for the organizations that they are serving in, to fulfill the purpose of mutual

growth. In order to enhance managerial efficiency it is important to have an

in-depth understanding of self and further the vision and mission of the

organization an individual is serving at. We at Jaipuria Institute of Management

have trained faculty who can aid multiple organizations to bridge this gap between

employees and employers. I invite people from the industry to attend this MDP and work on their managerial efficiency.

Prof. (Dr.) Daviender Narang

Director, Jaipuria Institute of Management

LEADERSHIP TEAM

Shri. Shishir Jaipuria

Chairman and Patron

Prof. (Dr.) Daviender Narang

Director, JIM

Prof.(Dr.) Rashmi Bhatia

Dean-Academics and

Chairperson, MDP

Faculty profile

Dr. Anubha

She is a teacher and researcher in the field of Marketing & Operations. She is Ph.D., MPhil, MSc, and MBA. Her research interests include social media marketing, Islamic marketing, electronic word of mouth, advertising, andconsumer behaviour. Her strengths include data analysis & interpretation. She is an expert in questionnaire designing, model development, EFA, CFA, and SEM including moderated mediation. She has published many scholarly “ABS 3 level”, “ABDC”, “SCI”, “SCIE”, “Scopus” and “Web of Science” indexed research papers in various journals of Wiley, Emerald, Taylor & Francis, and Sage including Psychology and Marketing; Journal of Islamic Marketing, Journal of Internet Commerce, Global Knowledge, Memory & Communication, Vision and FIIB Business Review. She has been an active reviewer of journals of Elsevier, Sage, and Emerald.She has presented papers at various National and International conferences at MDI Murshidabad, IIM Indore, IIM Nagpur, IBS Hyderabad, IIT Delhi, XLRI Jamshedpur and Curtin University. She is also a recipient of Best Paper award for two of her papers, one of which was presented at MDI. She has also published an edited book of IGI Global which is indexed in Scopus.

Dr. Anubha

Department of Management Studies

Jaipuria Institute of Management

Ghaziabad, Uttar Pradesh, India

Tel: 8178444191

anubha@jaipuria.edu.in

Dr. Himanshu Sharma

Himanshu Sharma is working as an Assistant Professor in Management Department of Jaipuria Institute of Management. Previously, he has got an opportunity to work as an Assistant Professor in IILM Institute for Higher Education and University of Delhi. He has also worked in an ICSSR funded project. He has completed his Ph.D. in Operational Research from University of Delhi. He has also done his M.Phil. and Masters in Operational Research from University of Delhi. He has his bachelor in Mathematics. His research interests are online marketing, Multi-criteria decision making, path analysis modeling. He has published research papers in reputed journals of Springer and Emerald and contributed chapters in edited books. He has also presented his work in International conferences.

Dr. Himanshu Sharma

Department of Management

Jaipuria Institute of Management

Ghaziabad, Uttar Pradesh

Tel: 9717249585

himanshu.sharma@jaipuriamba.edu.in

FINANCIAL FOCUS: ADDRESSING THE NEEDS OF NON - FINANCE PROFESSIONLS & ENTREPRENEURS

About Jaipuria Institute of Management, Ghaziabad

Jaipuria Institute of Management is a premier management Institute in Ghaziabad set up by Seth Anandram, Jaipuria Education Society under the able guidance of the chairman Shri Shishir Jaipuria. Affiliated to Dr. APJ Abdul Kalam Technical University, Lucknow, UP and approved from AICTE, Our Institute offers Two years Full Time Master degree Programme in Business Administration (MBA-Dual), MBA (Business Analytics
) and MBA (Banking and Financial Services) The institution provides quality management education to transform individuals into Business Leaders, Skilled Managers and Entrepreneurs.

Jaipuria Institute of Management intends to provide and develop the capabilities of the young minds by upskilling and raising their level of competence and intellect to face various challenges in the global environment. In pursuit of excellence, the institute provides training and development services, fosters research and disseminates knowledge through publication of books, journals and magazines for the development of society at large. Jaipuria Institute of Management has established itself as a leading management institute in Northern India.

INTRODUCTION TO TOPIC

A successful professional in the business world must make multifaceted decisions that significantly impact a company's profit and wealth-generating capabilities. Achieving optimal organizational goals and crafting effective business policies requires continuous effort and the right skills in the realm of finance. Non-finance professionals oftenfind themselves in a perplexing situation when dealing with financial procedures and practices. This program aims to equip professionals with a thorough understanding of essential financial concepts in a straightforward manner, enabling them to make informed decisions in their respective areas.

BJECTIVES

• To understand the foundational knowledge in accounting and finance terminology
• Comprehend the creation of financial statements and their significance
• Empower non-finance professionals tounderstand the dynamics of finance and interpret financial statements
• Analyse the influence of the time value concept on financial decision-making
• Hone financial skills and competencies for enhanced professional success

PROGRAMME CONTENTS

• Basic concepts of Accounting & Financial Terminology
• Introduction to Financial Statements: Balance Sheet and Profit & Loss Account
• Financial Statement Analysis
• Techniques of Financial Analysis
• Use of Cash Flow Statement Analysis
• Time Value of Money in Corporate Financial Decisions

LEARNING OUTCOME

After attending the program the participant will be able to acquire the ability to create and interpret financial statements, understand their pivotal role in assessing organizational health, and incorporate the time value concept into financial decision-making processes

PEDAGOGY

The content will be delivered by the domain experts trough presentations and lectures. There will be a blend of hands on sessions and practice through case study discussion.

Who may Attend

Non-finance professionals from corporates, NGOs, Start-ups, MSMEs and other Organizations

Programme Fees: INR 1,000/participant

Day and Date: Saturday, 16^th March’ 2024

Mode of Delivery: Online

Registration and Payment Details

Google Form to be Designed

Payment can be made through the following two options:

• Google pay/ Paytm/ Phonepe on the number of Mr. Praveen Arora – 9990679915
• Bank transaction through NEFT/ IMPS as per the details below:

A/c holder name – Jaipuria Institute of Management

A/c number – 20372745394

bank name – Indian Bank (current account)

Branch name – C-25, Sector-15, VasundharaAwasVikas, Ghaziabad – 201012, Uttar Pradesh

IFSC – IDIB000V515

Contact number (for confirmation) – 9990678915, 0120-4550109

Don’t forget to write ‘MDP Payment’ and your name while making the payment.

From the Director’s Desk

Enhancing efficiency at work is a massive challenge for multiple

organizations. There is a need to create an affiliation within the employees

for the organizations that they are serving in, to fulfill the purpose of mutual

growth. In order to enhance managerial efficiency it is important to have an

in-depth understanding of self and further the vision and mission of the

organization an individual is serving at. We at Jaipuria Institute of Management

have trained faculty who can aid multiple organizations to bridge this gap between

employees and employers by addressing the needs of non - finance professionals & entrepreneurs. I invite people from the industry to attend this MDP and work on their managerial efficiency.

Prof. (Dr.) Daviender Narang

Director, Jaipuria Institute of Management

LEADERSHIP TEAM

Shri. Shishir Jaipuria

Chairman and Patron

Prof. (Dr.) Daviender Narang

Director, JIM

Prof.(Dr.) Rashmi Bhatia

Dean-Academics and

Chairperson, MDP

RESOURCE PERSONS

Dr. Nidhi Mathur

Professor, JIM

CMA (Dr.) Namita Nigam

Associate Professor, JIM

CS Puja Shree Agarwal

Assistant Professor, JIM

MDP ON HR ANALYTICS: UNLOCKING HUMAN POTENTIAL

About Jaipuria Institute of Management,Ghaziabad

Jaipuria Institute of Management is a premier management Institute in Ghaziabad set up by Seth Anandram, Jaipuria Education Society under the able guidance of the chairman Shri Shishir Jaipuria. Affiliated to Dr. APJ Abdul Kalam Technical University, Lucknow, UP and approved from AICTE, Our Institute offers Two years Full Time Master degree Programme in Business Administration (MBA-Dual), MBA (Business Analytics
) and MBA (Banking and Financial Services) The institution provides quality management education to transform individuals into Business Leaders, Skilled Managers and Entrepreneurs.

Jaipuria Institute of Management intends to provide and develop the capabilities of the young minds by upskilling and raising their level of competence and intellect to face various challenges in the global environment. In pursuit of excellence, the institute provides training and development services, fosters research and disseminates knowledge through publication of books, journals and magazines for the development of society at large. Jaipuria Institute of Management has established itself as a leading management institute in Northern India.

INTRODUCTION TO THE TOPIC

The MDP on HR Analytics: Unlocking Human Potential will help participants in understanding the fundamentals of Business Analytics such as statistics, predictive analytics, prescriptive analytics, machine learning techniques, data visualization, and data storytelling, and then apply them to real-world applications of analytics in the HR domain. This will equip participants with the skills to think analytically and discover ways to improve various people management functions. It will also help participants in gaining a competitive advantage by capturing data-enabled business opportunities and providing them with much needed data literacy.

It is important to develop an analytical mindset and evaluate business objectives in a scientific way to derive meaningful insights. The use of data, metrics, and analytics helps organizations in proactively uncovering information pertaining to employee calibre, talent, contribution , understanding the value of an engaged employee, recognizing factors that lead to employee turnover, and predicting the future productivity of job applicants. Human resource professionals can extract valuable insights from data and offer their organizations competitive advantage through the rigorous collection, analysis, presentation, and predictive use of data, there by effectively contributing to organizational decision-making processes. This MDP will provide an overview of HR analytics as well as several hands-on demonstrations. Participants will learn to conduct analysis using open-source software and also learn to critically examine and present insights that can be used to drive organizational transformation.

PROGRAM OBJECTIVES

• To understand the fundamentals of HR Analytics, applications and insights
• To learn the essential concepts of Data Science and understand the basics of R programming for various analytics use cases
• To gain an understanding of Human Resource Metrics and Predictive Analytics
• To create a convincing story using story boarding and analytics

SESSION DETAILS

1. FUNDAMENTALS OF HR ANALYTICS

The focus of this session is to introduce learners to the fundamentals of HR Analytics and Data Science through real-world examples. Participants will learn the fundamentals of R programming, which is an essential part of data analytics. Understanding different types of Data Science projects and lifecycles will give them a competitive edge in an organization.

Key Learning Objectives

• Understand the meaning of HR Analytics and its importance in the industry
• Grasp the fundamentals of R programming and learn to use it in analytics projects
• Understand the basics of Data Science and its applications
  
  2. DATA ANALYSIS, VISUALIZATION AND STORYTELLING

Exploratory Data Analysis is the process of finding common patterns and characteristics in a given data set using analysis and visualization methods. This plays an integral part in making business decisions in a data driven organization. This session will guide participants through the fundamentals of data visualization and enable them to generate insights for better decision making.

Key Learning Objectives

• Identify the diverse tools in data visualization
• Learn to create data-driven dashboards
• Learn to interpret visualization reports and results

3. PREDICTIVE ANALYTICS: MAKING PREDICTIONS USING DATA

Predictive analytics is used to find patterns in data which helps organizations in identifying potential business opportunities and risks. Participants will be able to predict various business outcomes by analysing historical data. Various models taught in this session and case study-based learning will help participants in understanding the application of predictive analytics.

Key Learning Objectives

• Understand the application of predictive analytics in a business scenario
• Understand the mechanics of regression analysis
• Learn to use data mining techniques and make data driven decisions

4. HR ANALYTICS FOR EFFECTIVE WORKFORCE MANAGEMENT

HR is one area where a lot of process improvements can be made based on data analysis. It is important to identify the metrics that are essential for organizational growth, ensure the data is getting captured, and analyse the data to make business decisions. This session will help participants in gaining knowledge through workforce analytics, employee engagement analytics, employee training analytics, and much more.

Key Learning Objectives

• Learn to do a systematic data collection and analysis of people-related decisions that help in predicting future events
• Play a major role in designing a performance management plan for employees
• Understanding employee expectations and perception of the company culture

Takeaway for the participants

• Certificate of MDP completion
• Practical exposure through hands-on projects/data
• Analytical tool based learning specially designed for managers and executives
• Interactive doubt clearing sessions to ensure clarity of concepts

This Program is Ideal for Whom ?

This MDP is designed for HR professionals who recognize the rapidly growing trend of analytics and want to use data and analytics techniques to guide strategy at the top levels of the HR field. This MDP is ideal for:

• Mid-level to senior HR professionals working in various industries who want to use analytics to make data-driven decisions.
• People/HR Managers who engage with data teams and output reports and want to get the best value out of business data.
• Consultants seeking to garner insights from data and looking to gain a practical understanding of HR analytics to initiate new projects or launch new business ideas.
• C-suite executives from any industry with access to a massive data stream — such as IT services, banking and financial services, retail, consumer products, and healthcare — seeking to attain data fluency, use analytics for strategic advantage, and develop an analytics roadmap to manage people.

TOOLS TO BE EMPLOYED

Brief about Data analytic tools:

• R
• SPSS
• Power BI

DURATION: 10am – 2pm

FEES: Rs. 750 PER PARTICIPANT

Proposed Date: 16-03-24

Mode: Online

From the Director’s Desk

Enhancing efficiency at work is a massive challenge for multiple

organizations. There is a need to create an affiliation within the employees

for the organizations that they are serving in, to fulfill the purpose of mutual

growth. In order to enhance managerial efficiency it is important to have an

in-depth understanding of self and further the vision and mission of the

organization an individual is serving at. We at Jaipuria Institute of Management

have trained faculty who can aid multiple organizations to bridge this gap between

employees and employers. I invite people from the industry to attend this MDP and work on their managerial efficiency.

Prof. (Dr.) Daviender Narang

Director, Jaipuria Institute of Management

LEADERSHIP TEAM

Shri. Shishir Jaipuria

Chairman and Patron

Prof. (Dr.) Daviender Narang

Director, JIM

Prof.(Dr.) Rashmi Bhatia

Dean-Academics and

Chairperson, MDP

RESOURCE PERSON

Dr. Divya Pant (Assistant Professor) has obtained her doctoral research in Management (HRM), from Gurukul Kangri Vishwavidyalaya, Haridwar. She is an ICSSR fellow. Besides this, she possesses MBA degree in HR and Finance from Kumaun University, and MA Psychology.

Since she has a keen interest in Human Resource Management, Organisation Behaviour, Data

Analytics, Research and Scientific Decision making, she completed the Data Scientist

Program from Jigsaw Academy, to learn the latest tools, techniques, and practices covering

SPSS, AMOS, R, Python, Tableau, SAS, Machine learning and AI. She has done a research

project with Indian Institute Of Management Udaipur on Experience of ‘Benched’ Employees in the Information Technology Industry. She has conducted various workshops on data science, questionnaire designing and factor analysis, basics of research methodology, stress management, Industrial oriented jobs and career counselling. She has to her credit various publications and chapters in ABDC, Scopus, UGC Care and Taylor & Francis. She has also presented her research paper in Academy of Management (AOM) conference. She excels in the areas of HR analytics, Industry Dynamics, Competency Mapping, Employee Engagement, Organizational Learning, Network Analysis and Economic Sociology.

Achieving Excellence in Retail Sales

About Jaipuria Institute of Management, Ghaziabad

Jaipuria Institute of Management is a premier management Institute in Ghaziabad set up by Seth Anandram, Jaipuria Education Society under the able guidance of the chairman Shri Shishir Jaipuria. Affiliated to Dr. APJ Abdul Kalam Technical University, Lucknow, UP and approved from AICTE, Our Institute offers Two years Full Time Master degree Programme in Business Administration (MBA-Dual), MBA (Business Analytics
) and MBA(Banking and Financial Services) The institution provides quality management education to transform individuals into Business Leaders, Skilled Managers and Entrepreneurs.

Jaipuria Institute of Management intends to provide and develop the capabilities of young minds by upskilling and raising their level of competence and intellect to face various challenges in the global environment. In pursuit of excellence, the institute provides training and development services, fosters research, and disseminates knowledge through the publication of books, journals, and magazines for the development of society at large. Jaipuria Institute of Management has established itself as a leading management institute in Northern India.

Introduction:

Online commerce and customer-centric shopping experiences have changed the world of retail. As a result, the demands of modern retail have made it imperative for retail managers and executives to function in highly competitive environments. For this, they need teams of Retail Sales executives, Retail Store Operations executives, Retail Sales Associates, etc., who are aware of the evolving landscape, suitably skilled, and armed with the requisite knowledge to be appropriately used in the ever-changing world of retail.

Objectives of the Program:

• To develop the required skills to enhance the efficiency and effectiveness of retail executives
• To educate executives about the evolving retail, customer, and marketing landscape
• Understanding technology-driven concepts about E-Marketing and E-Commerce
• Analyzing how data captured at POS can be leveraged by retailers

Target Participants:
Retail Sales executives, Retail Store Operations executives, and Retail Sales Associates, from any industry vertical, can attend the MDP.

Learning Outcomes:
Retail Sales/Operations executives and officers will learn to enhance their productivity and performance by upskilling themselves

Understand how the tech revolution has changed the requirements of their roles and transformed the consumers.

Understand how to use digital skills and the e-commerce arena to their advantage.

Program Contents:

There will be 6 sessions covering the following concepts-

1. The evolution of modern retail

This session will cover the paradigm shift that has carved the modern retail arena. Discussions will revolve around the highly dynamic and competitive customer-driven markets and future growth prospects in today’s multi-channel and ubiquitous environments.

2. Sales skills for Retail Executives

This session will cover retail sales skills, customer service skills, and attributes required by efficient sales executives

3. Modern Customers

Tech-savvy modern customers are much more informed and can easily make product and price comparisons. This session will cover specific skills and customer relationship management strategies required by retail employees to appeal to modern customers.

4. RFID Implementation in Retail

This session covers concepts about role of RFID and related technological advancements in the retailing environment of the company to improve the Company’s modus operandi and minimize errors.

5. Dealing with Kleptomania (Shoplifting) by effective inventory management

Retail organizations deal with the constant challenge of inventory theft and every year a big chunk of inventory is reported to have been shoplifted by almost all big brands. This session would deal with such issues and suggest some measures to control and monitor inventory shrinkage.

6. Case Discussions

A contemporary case study will be used to illustrate how retail executives can utilize the above sessions to bolster their effectiveness.

Date : 23/03/2024

Timings : 10.00 AM to 3.00 PM.

Mode of Delivery: Online

Program Fees: INR 1000/

Registration and Payment Details

Google Form to be Designed

Payment can be made through the following two options:

• Google pay/ Paytm/ Phonepe on the number of Mr. Praveen Arora – 9990679915
• Bank transaction through NEFT/ IMPS as per the details below:

A/c holder name – Jaipuria Institute of Management

A/c number – 20372745394

bank name – Indian Bank (current account)

Branch name – C-25, Sector-15, VasundharaAwasVikas, Ghaziabad – 201012, Uttar Pradesh

IFSC – IDIB000V515

Contact number (for confirmation) – 9990678915, 0120-4550109

Don’t forget to write ‘MDP Payment’ and your name while making the payment.

From the Director’s Desk

Enhancing efficiency at work is a massive challenge for multiple organizations. There is a need to create an affiliation within the employees for the organizations that they are serving in, to fulfill the purpose of mutual growth. In order to enhance managerial efficiency it is important to have an in-depth understanding of self and further the vision and mission of the organization an individual is serving at. We at Jaipuria Institute of Management have trained faculty who can aid multiple organizations to bridge this gap between employees and employers. I invite people from the industry to attend this MDP and work on their managerial efficiency.

Prof. (Dr.) Daviender Narang

Director, Jaipuria Institute of Management

LEADERSHIP TEAM

Shri. Shishir Jaipuria

Chairman and Patron

Prof. (Dr.) Daviender Narang

Director, JIM

Prof.(Dr.) Rashmi Bhatia

Dean-Academics and

Chairperson, MDP

Details of the Resource Person:

Dr. Govind Srivastav

He has more than 16 years of experience across the corporate sector and academia. He started his academic career with Institute of Charted Financial Analysts of India and has served across various reputed organizations in different capacities. His research work pertaining to the Delhi Metro has been acknowledged and appreciated by Delhi Metro Rail Corporation. He is extensively engaged in research and consultancy and has published several research manuscripts across National and International journals. His areas of expertise include Marketing, Consumer psychology, Neuromarketing, Sensory marketing and public transportation. He is a member of the Center for management of Urban Affairs (CMUA) and is working on the project titled Public transportation in smart cities.

Ms. Abhilasha Singh Upadhyaya

With over 15 years of experience as a Faculty (Marketing and Operations) at eminent management institutes, She is passionate about educating and transforming young minds into professional and visionary leaders. She has qualified UGC NET in Management and also possess a Trainer credential in Retail Operations, which reflects her knowledge and skills in the field of retail management. Ms. Upadhyaya has recently completed her Executive Program in Digital Marketing from IIM-Indore. Additionally, she is pursuing a PhD in Consumer Behavior at Jaypee Institute of Information Technology, Noida, and has authored various articles and case studies for refereed journals.