On 29th August 2025, Jaipuria Institute of Management, Ghaziabad, under the aegis of its Institution’s Innovation Council (IIC), organized an expert session on “Mastering the Art of Innovative Sales Strategies for Startups.” The session was conducted by Ms. Suman Verma, Chief Marketing Officer, Hamdard, a distinguished industry leader with extensive experience in marketing, brand building, and entrepreneurship.
Session Highlights: The session focused on equipping MBA students with innovative sales strategies essential for entrepreneurial success. Ms. Verma emphasized that sales is not merely about transactions—it is about creating value, building trust, and innovating customer experiences.
She shared practical insights into:
- Sales challenges faced by startups in competitive markets.
- Innovative approaches to customer acquisition and retention.
- Leveraging creativity, empathy, and adaptability to build lasting customer relationships.
- Mindset shifts required for entrepreneurs to position sales as a growth enabler rather than just a business function.
The interactive format encouraged students to ask questions about sales barriers, customer loyalty, and innovative marketing strategies, making the session highly engaging and insightful.
Outcomes of the Event
- Students developed a deeper understanding of sales as a strategic tool in entrepreneurship.
- They learned practical, innovation-driven sales strategies tailored for startups.
- The session strengthened their awareness of how sales and innovation are interconnected.
- Participants gained confidence to approach sales challenges with a creative problem-solving mindset.
- The event inspired future entrepreneurs to integrate sales innovation into their business journeys.
With the participation of 250 MBA students and 12 faculty members, the session successfully combined industry expertise with academic learning, reinforcing Jaipuria Institute of Management’s commitment to nurturing entrepreneurial talent.