The Jaipuria Institute of Management, Ghaziabad, hosted a one-day Management Development Program (MDP) titled “Changing Facets of B2B Marketing: Imbibing Predictive Modelling” on January 4, 2025. This program was designed to equip participants with cutting-edge knowledge and strategies to excel in the dynamic world of B2B marketing.
Objective of the Program
The MDP aimed to:
- Enhance understanding of emerging technologies and trends affecting B2B marketing.
- Introduce participants to predictive modeling techniques to optimize B2B marketing strategies.
- Provide real-world case studies of companies excelling in B2B marketing strategies.
- Help participants navigate the evolving B2B landscape with agility and strategic intelligence.
Key Highlights
The session explored how technological interventions like Artificial Intelligence, Machine Learning, Virtual Reality, and Augmented Reality are reshaping the corporate environment. With rapid advancements in technology, today’s marketers must embrace data-driven insights, adopt digital platforms, and craft tailored messaging to retain a competitive edge.
The event emphasized:
- The importance of predictive modeling in driving marketing success.
- Agility and strategic intelligence as crucial factors in navigating the dynamic marketing landscape.
- Insights from real-time case studies showcasing successful B2B marketing practices.
Participants
The event witnessed participation from eight corporate professionals representing leading organizations:
| Name | Organization | Designation |
| Mr. Tarun Gupta | PROGCAP | Zonal Collection Manager |
| Mr. Rajul Bhargava | IFFCO-TOKIO | Deputy General Manager |
| Ms. Heena Dua | Tech Mahindra | AR Analyst |
| Ms. Priyanka Singh | Akkodis India | Team Lead |
| Mr. Mohan Ram | Akkodis India | Manager- Compliance and Recruitment Support |
| Dr. Nishant Sinha | SWADES | Senior Advisor Corporate |
| Mr. Sushant Maheshwari | Global Trainers Hub | Marketing Head |
| Mr. Anish Bansal | Unqualified Squad | Marketing Manager |
Faculty Contributions
The session was supported by a team of distinguished faculty members:
- Mr. Abhinav Sharma
- Ms. Abhilasha Singh Upadhyaya
- Ms. Ashima Satija
Their expertise and guidance were instrumental in making the program a success.
The MDP provided participants with valuable insights into the evolving B2B marketing landscape and equipped them with the tools to adapt and innovate. By focusing on predictive modeling, technological advancements, and strategic agility, the session reinforced Jaipuria Institute of Management’s commitment to fostering learning and excellence in the business world.
