At Jaipuria Institute of Management, Ghaziabad, fostering entrepreneurial thinking and innovation is a core part of the MBA learning experience. To nurture problem-solving, creativity, and business strategy, the Institution’s Innovation Council (IIC), in collaboration with the IT & Design Club, organized a four-day workshop on Design Thinking, Critical Thinking, and Innovation Design, followed by a Startup Idea Presentation Competition from January 27 to 30, 2025.
The event provided 243 MBA students with a platform to present and refine their startup ideas, linking design thinking methodologies with real-world business challenges.
Key Highlights of the Event: Workshop on Design Thinking & Innovation, Before the startup presentations, students participated in a 20-hour intensive workshop covering:
- Design Thinking Framework – Structuring creative problem-solving approaches.
- Critical Thinking Strategies – Evaluating and refining business ideas for market fit.
- Innovation-Driven Approach – Aligning creativity with business feasibility.
This foundation enabled students to develop, structure, and present their startup ideas with a business-focused approach.
Startup Idea Presentations: Following the workshop, students pitched their business ideas to faculty panels, covering:
- Vision & Mission – Core purpose and long-term goals of the startup.
- Business Challenges – Identifying industry pain points and solutions.
- Financial Plan – Revenue models, funding strategies, and sustainability.
- HR & Operations – Workforce planning, logistics, and business execution.
Innovative Startup Ideas Showcased: Some of the top student-led business ideas included:
- WORM HEAVEN – Sustainable vermicomposting for eco-friendly farming.
- MISSTAXI - Her Safety Matters – A secure, women-focused taxi service.
- Relieve Medical Bed – Innovation in patient care and healthcare solutions.
- Food for Needy: Nourish Connect – A social impact platform connecting surplus food to underprivileged communities.
- Empower Logistics – Tech-driven last-mile delivery optimization.
- Equip Game – E-sports talent development and gaming competitions.
- AI-Driven Education System – AI-powered inclusive learning platforms.
- Dial For Astro – Digital astrology consultation services.
- Bamboo Vibes – Sustainable fashion and lifestyle brand.
- Farm to Future – Smart agriculture technology for sustainable farming.
Learning Outcomes & Impact
- Application of Design Thinking – Students integrated innovation methodologies into business planning.
- Entrepreneurial Readiness – Exposure to business modeling, investment strategies, and market fit.
- Critical Feedback & Iteration – Faculty judges provided constructive feedback, refining ideas for real-world execution.
- Practical Business Strategy – Hands-on learning in financial, HR, and operational planning.
- Participants: 243 students, 15 faculty members
- Event Coordinator: Dr. Devi
Bridging Academia & Entrepreneurship
The Startup Idea Presentation Competition at Jaipuria Institute of Management, Ghaziabad successfully bridged academic learning with practical entrepreneurial applications. Students gained first-hand experience in pitching business ideas, refining startup models, and incorporating innovation-driven solutions into real-world markets.
