Dr Ruby Bhatia

Area:

Consumer Behaviour, Marketing

DOJ:

06/10/2025
Education

Phd in Business Administration, PGDM, B Com ( Hons) from Delhi University

Research Interest

Sustainability, Green marketing AI

Selected Publications

Developing a Framework to Understand Predictors & Antecedents of Green Buying Behavior in India: An Exploratory Study “in Asian Journal of Multidimensional Research ISSN: 2278-4853 Vol 8, Issue 2, February 2019

Academic Experience
10 years
Area of Interest

Consumer Behaviour, Marketing

Teaching Interest

Consumer Behaviour, Marketing, Corporate readiness program, Sustainability.

Participation in National and International Conferences

Dr Ruby Bhatia is a seasoned professional with over 23 years of multifaceted experience across the banking, retail, insurance, and education sectors. She has held key leadership roles in reputed organisations, where she has been instrumental in strategy formulation, sales management, distribution growth, and driving oper international excellence. Her work has consistently supported market expansion through strategic collaborations, innovative solutions, and strong team leadership.

She holds a Ph.D. in Business Administration, with research focused on green purchasing behavior, from AIMA–Aligarh Muslim University. She has further enhanced her expertise through executive programs in Leadership and Business Analytics from IIM Indore and IIM Lucknow.

Passionate about mentoring and academic excellence, Dr.Ruby Bhatia is deeply committed to student development, faculty engagement, innovative curriculum design, and initiatives that foster institutional growth.

Conferences and Seminars

Presentation at the 7th IIM Ahmedabad Conference on Marketing in Emerging Economies.

Presentation in the Doctoral Colloquium in the International Conference on Innovation, Brand Building through Digital Marketing at IMI, New Delhi

Participation in the 10th National Research Conference on Integrating Technology in Management Education, organised by AIMA, New Delhi

Participation in the National Conference on challenges of Managing sustenance and growth in the era of Economic Downturns at Jaipuria Institute of Management

Education

Phd in Business Administration, PGDM, B Com ( Hons) from Delhi University

Selected Publications

Developing a Framework to Understand Predictors & Antecedents of Green Buying Behavior in India: An Exploratory Study “in Asian Journal of Multidimensional Research ISSN: 2278-4853 Vol 8, Issue 2, February 2019

Academic Experience
10 years
Research Interest

Sustainability, Green marketing AI

Achievement And Awards
Teaching Experience
Teaching Experience
10 years