EDUCATION

•    B.Sc
•    M.Sc
•    M.Phil
•    MBA
•    Ph.D

EXPERIENCE

24.5 Years

RESEARCH INTEREST

•   Services Marketing
•   Digital Marketing

RESEARCH PAPER FOR PUBLICATION

SELECTED PUBLICATIONS

1. Anubha, A. (2024). Tourist experience and destination evangelism: the mediating role of inspiration. Current Issues in Tourism, 1-32. (Taylor & Francis, Scopus, “A” category in ABDC index, Web of Science, Q1, H index- 108, ESCI)
2. Sharma, H., & Anubha, A. (2024). Ranking online retailers using unsupervised machine learning. OPSEARCH, 1-23 (Springer, Scopus, “C” category in ABDC index, Q2, H index-29, Web of Science)
3. Anubha, A., Narang, D., & Jain, M. K. (2023). Online travel reviews and tourist trust: a SOR perspective. Global Knowledge, Memory and Communication. Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/GKMC-04-2023-0145. (Emerald, Scopus, “B” category in ABDC index, Q2, H index-38, Web of Science).
4. Mehta, P., Jebarajakirthy, C., Maseeh, H. I., Anubha, A., Saha, R., & Dhanda, K. Artificial intelligence in marketing: A meta‐analytic review. Psychology & Marketing. DOI: 10.1002/mar.21716 (Wiley, “A” category in ABDC index, ABS 3* Level, SCI Indexed).
5. Anubha & Islam, Jamid Ul (2022).Unveiling Key Gratifications and Stimuli to Engage Generation Z with Multiplayer Online Games, Journal of Internet Commerce, https://doi.org/10.1080/15332861.2022.2088037 (Taylor & Francis, Scopus & ESCI indexed, “B” category in ABDC index, Web of Science, H Index: 31)
6. Anubha, Narang, D. & Jain, M.K. (2022). Stockpiling during Covid-19: the solicitation of SOR model. Vision: The Journal of Business Perspective, https://doi.org/10.1177/09722629221101155 (Sage, Scopus, “C” category in ABDC index, Web of Science, H Index: 12 )
7. Anubha & Jain, A. (2022). In-game advertising and brand purchase intentions: a SOR perspective. GlobalKnowledge, Memory and Communication, https://doi.org/10.1108/GKMC-02-2022-0050 (Emerald, Scopus & ESCI indexed, “B” category in ABDC index, Web of Science, H Index: 33)
8. Anubha (2021). Mediating role of attitude in halal cosmetics purchase intention: an ELM perspective.  Journal of Islamic Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JIMA-04-2021-0112 (Emerald, Scopus & ESCI indexed, “B” category in ABDC index, Web of Science, H Index: 43)
9. Anubha & Shome, S. (2021). Customer Engagement and Advertising Effectiveness A Moderated Mediating Analysis. Journal of Internet Commerce, 20(4), 409-449 doi: https://doi.org/10.1080/15332861.2021.1955324 (Taylor & Francis, Scopus & ESCI indexed, “B” category in ABDC index, Web of Science, H Index: 31)
10. Prusty, S., Anubha & Gupta, S. (2021). On the Road to Recovery: The Role of Post-Lockdown Stimulus Package. FIIB Business Review, ahead-of-print, No. ahead-of-print. doi: https://doi.org/10.1177/23197145211013691 (Sage, Scopus, Web of Science, ESCI & ICI indexed)
11. Anubha & Shome, S. (2020). Intentions to use travel eWOM: mediating role of Indian urban millennials’ attitude. International Journal of Tourism Cities, 7(3), 640-661 doi: https://doi.org/10.1108/IJTC-04-2020-0073 (Emerald, Scopus & ESCI indexed, “C” category in ABDC Index, Web of Science, H index: 16)
12. Anubha (2020). Impact of Reviewer Expertise and eWOM Usefulness on Travel Booking Intentions of Indian Consumers. in Industry 4.0: Global Transformational Changes in Business and Management. 278-292, ND: Bloomsbury.
13. Anubha, Jain, A. & Hooda, M. (2019). Consumer Engagement towards Travel Websites and Purchase Intentions. Journal of Advanced Research in Dynamical and Control Systems, 11(8), 2788-2794. (Scopus Indexed)
14. Anubha (2018). Sustainable Competitive Advantage: An Application of Intellectual Capital in Improving Productivity in Envisioning India 2.0 Prospects and Challenges. ND: Bloomsbury.
15. Anubha, Jain, M.K. & Jain, A. (2012). An Empirical Study on Internet Marketing and Customer-Trust in Online Environments. International Journal of Business & Management Research, 2(11), 540-544.
16. Anubha, Jain, A. & Gupta, S. (2012). Bancassaurance-A New feasible Strategy in Banking and Insurance Sector Moving Fast in India. International Journal of Research in IT &Management, 2(2),771-781.
17. Anubha and Gupta, S. (2012). Inflation- A Serious Problem of Indian Economy (with special reference to Macroeconomic Policies). SRM-IMT Journal of Business & Management Research, 1(1), 73-76.
18. Anubha (2011). Global Recession and Tourism Industry (with special reference to India). Journal of IPEM, 5(2), 39-43.
19. Anubha (2011). Investment Pattern in Equity and Mutual Funds. Masterstroke, 8(4), 23-25.
20. Anubha (2005). Management of Non-Performing Assets (NPAS) in Public Sector, Private Sector and Foreign Banks. Musings, 7(1& 2), 71-76.
21. “Website Quality as an Antecedent of Customer Purchase Intention for Travel Services: A Conceptual Model” in the proceedings of the International Conference organized by GIBS, Delhi. ISBN No: 9789352675449, pp1-10, 2016.
22. “Modelling Relationship between Travel Website Features and Purchase Intentions to Test the Online Customer Engagement in Social Med ia Environment”, in proceedings of the International Conference on “Research in Marketing”, (A refereed international conference) organized by IIT, Delhi, XLRI, Jamshedpur and Curtin University, Australia, ISBN No. 978-1-63041-998-1, pp.103, 2013.
23. “Buying Behaviour of Green Consumers and its Impact on Environmental Sustainability” in proceedings of the International conference on Exploring the Soul of Business-An Eternal Sustainer” organized by Jagan Institute of Management Studies, Delhi, ISBN No. 978-93-82062-87-5, chapter 10, pp. 93-104, 2013.
24. “An Empirical Study of Ethical Issues and Financial Sector” in proceedings of the National Seminar on “Ethical Imperatives for Contemporary Business Organizations”, organized by ITS, Greater Noida, ISBN No. 978-93-81212-07-3, chapter 33, pp. 330-335, 2012.
25. “Social Adaptability for Survival: Challenges in e-Commerce”, published in Souvenir of the National Conference on “Managing Change & Innovation in an Era of Technological Evolution”, (an AICTE sponsored conference) organised by Ansal Institute of Technology, Gurgaon, pp.26, 2012.
26. “Below the Line Marketing: The Moolmantra of Success in 2020” in Souvenir of the National Seminar on “Creating Value by Embracing Change”, organised by Kite Group of Institutions, Meerut, pp.33, 2012.
27. “Knowledge Management and Leadership: An Integrated Approach to Achieve Sustainable Development” in proceedings of the National Conference on “Role of IT & Management in Sustainable Development” organised by Institute of Management & Research, Ghaziabad, ISBN No. 978 93-81771-00-6, chapter 68, pp. 397-400,
28. “Impact of Global Recession on India’s Tourism” in Souvenir of the National Seminar on “Growth Prospects of Indian Economy Under Recessionary Conditions” organised by Department of Economics, Meerut College, Meerut, pp.22, 2010.
29. “Crisis Management –A Path to Recovery” in Souvenir of the National Seminar on “International Trade and Crisis Management” organised by Institute of Management and Information Technology, affiliated to C.C.S. University, Meerut, pp.15, 2010

BOOK PUBLISH

Scopus Indexed

Anubha & Sharma, H. (2023). Data-Driven Approaches for Effective Managerial Decision Making. IGI Global. DOI: 10.4018/978-1-6684-7568-3

Published Book Chapters

1. Anubha, A., & Narang, D. (2024). Smart Cities and Sustainable Mobility: A Way to Quality Life. Smart Cities and Circular Economy: The Future of Sustainable Urban Development (pp.159-174). Emerald Publishing Limited. (Scopus Indexed)
2. Anubha, A., Srivastava, G. N., & Narang, D. (2024). Metaverse and Internet of Things: A Way to Smart Cities. In The Metaverse Dilemma: Challenges and Opportunities for Business and Society (pp. 69-83). Emerald Publishing Limited.
3. Anubha, A. (2024). RegTech: An Effective Way to Regulatory Compliance. In Integrating RegTech Solutions for Industry 4.0 (pp. 1-14). IGI Global. (Scopus Indexed)
4. Anubha, A. (2020). Impact of Reviewer Expertise and eWOM Usefulness on Travel Booking Intentions of Indian Consumers. In Industry 4.0: Global Transformational Changes in Business and Management. Bloomsbury
5. Anubha, A. (2018). Sustainable Competitive Advantage: An Application of Intellectual Capital in Improving Productivity. In Envisioning India 2.0 Prospects and Challenges. Bloomsbury.

Acdamic Experience

22 Years

Area Of Intrested

• Services Marketing
• Industrial Marketing
• Digital Marketing
• Social Media Marketing
• Business Statistics
• Operations Research
• Production & Operations Management

Research paper Presented /Published in conference

PARTICIPATION IN FDPs/MDPs/WORKSHOPs/SEMINARs

1. Completed an FDP on Smart Manufacturing and Industry 4.0: The Future of Production organised by Asian Business School, Noida, 21-26 October 2024
2. Competed Nurturing Future Leadership Programme, organized by Malaviya Mission Teacher Training Programme (MMTTP) at Indian Institute of Management, Lucknow, 17-21 June 2024
3. Competed A Faculty Development Program on Quantitative Research Techniques: PLS-SEM & ANN organized by Jaipuria Institute of Management, Ghaziabad, 21 – 25 June 2024

ACHIEVEMENT AND AWARDS

• An active reviewer of various journals of Elsevier, Emerald and Sage like Journal of Retailing & Consumer Services ( A in ABDC), Information Technology and People ( A in ABDC).
• Editorial Board Member of JIM QUEST- an UGC approved journal (ISSN No., 0975-6280)
• Best Paper Award for paper titled The Role of In-Game Advertising in Shaping Attitudes presented during International Conference on Changing Business Paradigm (ICCBP) at Management Development Institute, Murshidabad, March 19-21, 2021.
• AICTE Atal FDP on “Lean Thinking for Sustainable Business Practices” from 16/08/2021 to 20/08/2021 at SRM Institute of Management and Technology with 80% marks
• Recipient of NPTEL Discipline Star (Management) in April, 2021.
• Recipient of Silver Medal in NPTEL Online Certification Course on Supply Chain Analytics in March 2021
• Recipient of Silver Medal in NPTEL Online Certification Course on Sales and Distribution Management in April 2019.
• One month refresher course on “Research Methodology for Social Science Teachers” in which the examination was conducted by NTA
• Recipient of Silver Medal in NPTEL Online Certification Course on Toyota Production System in October 2019.
• Recipient of Silver Medal in NPTEL Online Certification Course on Services Marketing in March 2018.
• Best Paper Award for paper titled Website Quality as an Antecedent of Customer Purchase Intention for Travel Services: A Conceptual Model presented during International Conference at GIBS, Delhi,16-17 December, 2016

PROFESSIONAL AFFILIATION

MDPS & FDPS Conducted/Contributed as a Resource Person

1. Contributed as a resource person in the Faculty Development Program (FDP) on research at Symbiosis Law School, a constituent of Symbiosis International University on 4 Dec 2024.
2. Contributed as a resource person in Two-Week National Online Refresher Course on Tools & Techniques in Teaching, Learning and Research organised by UGC-Malaviya Mission Teacher Training Centre (UGC-MMTTC) at Delhi University from 16 – 29 October 2024
3. Contributed as a resource person in Two-Week National Online Refresher Course in Commerce & Management organised by UGC-Malaviya Mission Teacher Training Centre (UGC-MMTTC) at Delhi University from 01 – 13 July 2024.
4. Conducted a MDP in the area of Decision Science Management on 25 May 2024 at Jaipuria Institute of Management, Ghaziabad
5. Conducted a MDP on “Essential Skills for Modern Retail” on 29 November, 2022 conducted by Jaipuria Institute of Management, Ghaziabad in collaboration with Blue Ocean Consulting.
6. Delivered a lecture in National Conference organised by CSTT, MHRD and SRM-IST, 26-28 April, 2019.

TEACHING INTEREST

• Marketing/Services Marketing/ Digital Marketing & Analytics
• Statistics/ Operations Research/ Quantitative Techniques for Maangers
• Operations Management/ Production Planning & Control

PARTICIPATION IN NATIONAL AND INTERNATIONAL CONFERENCES

1. Anubha, “From conscious choices to satisfaction: Examining the influence of sustainability consciousness on mindful consumption” in 9th PAN IIM World at IIM Sambalpur at 22-24 January 2024
2. Anubha, “A study on the Drivers of Webrooming and Showrooming Behaviour: Enhancing the Omni-Channel Experience” in NICOM2023, Nirma University, Ahmedabad, 5-7 January, 2023