Services Marketing, Industrial Marketing, Digital Marketing, Social Media Marketing,Business Statistics, Operations Research, Production & Operations Management
anubha@jaipuria.edu.in
DOJ:
06/08/2018
Education
B.Sc
M.Sc
M.Phil
MBA
Ph.D
Selected Publications
Acdamic Experience
22 Years
Research Interest
Services Marketing
Digital Marketing
Achievement And Awards
An active reviewer of various journals of Elsevier, Emerald and Sage like Journal of Retailing & Consumer Services ( A in ABDC), Information Technology and People ( A in ABDC).
Editorial Board Member of JIM QUEST- an UGC approved journal (ISSN No., 0975-6280)
Best Paper Award for paper titled The Role of In-Game Advertising in Shaping Attitudes presented during International Conference on Changing Business Paradigm (ICCBP) at Management Development Institute, Murshidabad, March 19-21, 2021.
AICTE Atal FDP on “Lean Thinking for Sustainable Business Practices” from 16/08/2021 to 20/08/2021 at SRM Institute of Management and Technology with 80% marks
Recipient of NPTEL Discipline Star (Management) in April, 2021.
Recipient of Silver Medal in NPTEL Online Certification Course on Supply Chain Analytics in March 2021
Recipient of Silver Medal in NPTEL Online Certification Course on Sales and Distribution Management in April 2019.
One month refresher course on “Research Methodology for Social Science Teachers” in which the examination was conducted by NTA
Recipient of Silver Medal in NPTEL Online Certification Course on Toyota Production System in October 2019.
Recipient of Silver Medal in NPTEL Online Certification Course on Services Marketing in March 2018.
Best Paper Award for paper titled Website Quality as an Antecedent of Customer Purchase Intention for Travel Services: A Conceptual Model presented during International Conference at GIBS, Delhi,16-17 December, 2016
