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Dr. Anubha
Professor
Area:

Services Marketing, Industrial Marketing, Digital Marketing, Social Media Marketing,Business Statistics, Operations Research, Production & Operations Management

anubha@jaipuria.edu.in
D.O.J.
06/08/2018
EDUCATION

  •    B.Sc
  •    M.Sc
  •    M.Phil
  •    MBA
  •    Ph.D

RESEARCH INTEREST

  •   Services Marketing
  •   Digital Marketing

SELECTED PUBLICATIONS

  1. Mehta, P., Jebarajakirthy, C., Maseeh, H. I., Anubha, A., Saha, R., & Dhanda, K. Artificial intelligence in marketing: A meta‐analytic review. Psychology & Marketing. DOI: 10.1002/mar.21716 (Wiley, “A” category in ABDC index, ABS 3* Level, SCI Indexed).
  1. Anubha & Islam, Jamid Ul (2022).Unveiling Key Gratifications and Stimuli to Engage Generation Z with Multiplayer Online Games, Journal of Internet Commerce, https://doi.org/10.1080/15332861.2022.2088037 (Taylor & Francis, Scopus & ESCI indexed, “B” category in ABDC index, Web of Science, H Index: 31)
  1. Anubha, Narang, D. & Jain, M.K. (2022). Stockpiling during Covid-19: the solicitation of SOR model. Vision: The Journal of Business Perspective, https://doi.org/10.1177/09722629221101155 (Sage, Scopus, “C” category in ABDC index, Web of Science, H Index: 12 )
  1. Anubha & Jain, A. (2022). In-game advertising and brand purchase intentions: a SOR perspective. GlobalKnowledge, Memory and Communication, https://doi.org/10.1108/GKMC-02-2022-0050 (Emerald, Scopus & ESCI indexed, “B” category in ABDC index, Web of Science, H Index: 33)
  1. Anubha (2021). Mediating role of attitude in halal cosmetics purchase intention: an ELM perspective.  Journal of Islamic Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JIMA-04-2021-0112 (Emerald, Scopus & ESCI indexed, “B” category in ABDC index, Web of Science, H Index: 43)
  1. Anubha & Shome, S. (2021). Customer Engagement and Advertising Effectiveness A Moderated Mediating Analysis. Journal of Internet Commerce, 20(4), 409-449 doi: https://doi.org/10.1080/15332861.2021.1955324 (Taylor & Francis, Scopus & ESCI indexed, “B” category in ABDC index, Web of Science, H Index: 31)
  1. Prusty, S., Anubha & Gupta, S. (2021). On the Road to Recovery: The Role of Post-Lockdown Stimulus Package. FIIB Business Review, ahead-of-print, No. ahead-of-print. doi: https://doi.org/10.1177/23197145211013691 (Sage, Scopus, Web of Science, ESCI & ICI indexed)
  1. Anubha & Shome, S. (2020). Intentions to use travel eWOM: mediating role of Indian urban millennials’ attitude. International Journal of Tourism Cities, 7(3), 640-661 doi: https://doi.org/10.1108/IJTC-04-2020-0073 (Emerald, Scopus & ESCI indexed, “C” category in ABDC Index, Web of Science, H index: 16)
  1. Anubha (2020). Impact of Reviewer Expertise and eWOM Usefulness on Travel Booking Intentions of Indian Consumers. in Industry 4.0: Global Transformational Changes in Business and Management. 278-292, ND: Bloomsbury.
  1. Anubha, Jain, A. & Hooda, M. (2019). Consumer Engagement towards Travel Websites and Purchase Intentions. Journal of Advanced Research in Dynamical and Control Systems, 11(8), 2788-2794. (Scopus Indexed)
  1. Anubha (2018). Sustainable Competitive Advantage: An Application of Intellectual Capital in Improving Productivity in Envisioning India 2.0 Prospects and Challenges. ND: Bloomsbury.
  1. Anubha, Jain, M.K. & Jain, A. (2012). An Empirical Study on Internet Marketing and Customer-Trust in Online Environments. International Journal of Business & Management Research, 2(11), 540-544.
  1. Anubha, Jain, A. & Gupta, S. (2012). Bancassaurance-A New feasible Strategy in Banking and Insurance Sector Moving Fast in India. International Journal of Research in IT &Management, 2(2),771-781.
  2. Anubha and Gupta, S. (2012). Inflation- A Serious Problem of Indian Economy (with special reference to Macroeconomic Policies). SRM-IMT Journal of Business & Management Research, 1(1), 73-76.
  1. Anubha (2011). Global Recession and Tourism Industry (with special reference to India). Journal of IPEM, 5(2), 39-43.
  1. Anubha (2011). Investment Pattern in Equity and Mutual Funds. Masterstroke, 8(4), 23-25.
  1. Anubha (2005). Management of Non-Performing Assets (NPAS) in Public Sector, Private Sector and Foreign Banks. Musings, 7(1& 2), 71-76.
  1. “Website Quality as an Antecedent of Customer Purchase Intention for Travel Services: A Conceptual Model” in the proceedings of the International Conference organized by GIBS, Delhi. ISBN No: 9789352675449, pp1-10, 2016.
  1. “Modelling Relationship between Travel Website Features and Purchase Intentions to Test the Online Customer Engagement in Social Med ia Environment”, in proceedings of the International Conference on “Research in Marketing”, (A refereed international conference) organized by IIT, Delhi, XLRI, Jamshedpur and Curtin University, Australia, ISBN No. 978-1-63041-998-1, pp.103, 2013.
  1. “Buying Behaviour of Green Consumers and its Impact on Environmental Sustainability” in proceedings of the International conference on Exploring the Soul of Business-An Eternal Sustainer” organized by Jagan Institute of Management Studies, Delhi, ISBN No. 978-93-82062-87-5, chapter 10, pp. 93-104, 2013.
  1. “An Empirical Study of Ethical Issues and Financial Sector” in proceedings of the National Seminar on “Ethical Imperatives for Contemporary Business Organizations”, organized by ITS, Greater Noida, ISBN No. 978-93-81212-07-3, chapter 33, pp. 330-335, 2012.
  1. “Social Adaptability for Survival: Challenges in e-Commerce”, published in Souvenir of the National Conference on “Managing Change & Innovation in an Era of Technological Evolution”, (an AICTE sponsored conference) organised by Ansal Institute of Technology, Gurgaon, pp.26, 2012.
  1. “Below the Line Marketing: The Moolmantra of Success in 2020” in Souvenir of the National Seminar on “Creating Value by Embracing Change”, organised by Kite Group of Institutions, Meerut, pp.33, 2012.
  1. “Knowledge Management and Leadership: An Integrated Approach to Achieve Sustainable Development” in proceedings of the National Conference on “Role of IT & Management in Sustainable Development” organised by Institute of Management & Research, Ghaziabad, ISBN No. 978 93-81771-00-6, chapter 68, pp. 397-400,
  1. “Impact of Global Recession on India’s Tourism” in Souvenir of the National Seminar on “Growth Prospects of Indian Economy Under Recessionary Conditions” organised by Department of Economics, Meerut College, Meerut, pp.22, 2010.
  1. “Crisis Management –A Path to Recovery” in Souvenir of the National Seminar on “International Trade and Crisis Management” organised by Institute of Management and Information Technology, affiliated to C.C.S. University, Meerut, pp.15, 2010

ACHIEVEMENT AND AWARDS

  • An active reviewer of various journals of Elsevier, Emerald and Sage like Journal of Retailing & Consumer Services ( A in ABDC), Information Technology and People ( A in ABDC).
  • Editorial Board Member of JIM QUEST- an UGC approved journal (ISSN No., 0975-6280)
  • Best Paper Award for paper titled The Role of In-Game Advertising in Shaping Attitudes presented during International Conference on Changing Business Paradigm (ICCBP) at Management Development Institute, Murshidabad, March 19-21, 2021.
  • AICTE Atal FDP on “Lean Thinking for Sustainable Business Practices” from 16/08/2021 to 20/08/2021 at SRM Institute of Management and Technology with 80% marks
  • Recipient of NPTEL Discipline Star (Management) in April, 2021.
  • Recipient of Silver Medal in NPTEL Online Certification Course on Supply Chain Analytics in March 2021
  • Recipient of Silver Medal in NPTEL Online Certification Course on Sales and Distribution Management in April 2019.
  • One month refresher course on “Research Methodology for Social Science Teachers” in which the examination was conducted by NTA
  • Recipient of Silver Medal in NPTEL Online Certification Course on Toyota Production System in October 2019.
  • Recipient of Silver Medal in NPTEL Online Certification Course on Services Marketing in March 2018.
  • Best Paper Award for paper titled Website Quality as an Antecedent of Customer Purchase Intention for Travel Services: A Conceptual Model presented during International Conference at GIBS, Delhi,16-17 December, 2016

TEACHING EXPERIENCE

22 Years

Area Of Intrested

  • Services Marketing
  • Industrial Marketing
  • Digital Marketing
  • Social Media Marketing
  • Business Statistics
  • Operations Research
  • Production & Operations Management

Research paper Presented /Published in conference

PARTICIPATION IN FDPs/MDPs/WORKSHOPs/SEMINARs

  1. Completed 5-day online FDP on the theme “Inculcating Universal Human Values in Technical Education” organized by AICTE from 19 July to 23 July, 2021.

 

  1. Completed one-week NPTEL-AICTE FDP on “Supply Chain Analytics” in 2021

 

  1. Completed 5-day online FDP on” Learning, Pedagogy and Effective Use of Case Methodology” organised by ASM Group of Institutes, Pune, from 17 May to 21 May 2020.
  2. Completed one-week NPTEL- AICTE FDP on “Toyota Production System” in 2019.

 

  1. Completed one-week NPTEL- AICTE FDP on “Sales and Distribution Management” in 2019.

 

  1. Completed one -week NPTEL- AICTE FDP on “Marketing Management -I” in 2019

 

  1. Attended one day “Case Master Development Workshop” organised by BIMTECH, Greater Noida on 7 December, 2019.

 

  1. Participated in one- week FDP on Research Methodology organised by JIM, Ghaziabad and sponsored by AKTU, Lucknow from 24 June to 30June, 2019.

 

  1. Participated in one day MDP on “Managerial Effectiveness” organised by JIM on 9 February, 2019.

 

  1. Attended eight-day FDP on “Universal Human Values and Professional Ethics” organised by TEQIP-III and AKTU, Lucknow, at KIET, Ghaziabad, from 6 January to 13 January, 2019.
  2. Participated in “Eruditia 2018”, a multi-disciplinary 15 days FDP series organised by SRM-IST, Delhi –NCR campus from 12 June to 23 June, 2018.

 

  1. Participated in one day National Seminar on “Sustainable Development & Inclusive Growth in India” organised by Department of Management Studies, SRM-IST in association with Indian Economic Association on 02 June 2018.

 

  1. Participated in one day Workshop on “Academic Research Writing in Technology & Management” organised by Department of Management Studies, SRM-IST on 28 February 2018.

 

  1. Participated in three days FDP conducted by innovation and Entrepreneurship Development Centre (IEDC) in association with Consultancy Services Cell, State Bank of India from 03 November to 05November 2015 at SRM University.

 

  1. Participated in one-week FDP conducted by Entrepreneurship Development and Industrial coordination Department from 09 February 2015 to 13Feburary 2015 at SRM University.

 

  1. Participated in National Case Development Workshop at GGS Indraprastha University Delhi organized by GGS Indraprastha University, New Delhi, from 31st August – 1 September 2003.

TEACHING INTEREST

  • Marketing/Services Marketing/ Digital Marketing & Analytics
  • Statistics/ Operations Research/ Quantitative Techniques for Maangers
  • Operations Management/ Production Planning & Control

PARTICIPATION IN NATIONAL AND INTERNATIONAL CONFERENCES

  1. Anubha, “Does video advertising impact millennials’ purchase intention? The key role of engagement” in ICOM2022, IBS, Hyderabad, 13-14 May, 2022

 

  1. Anubha, “Impact of YouTube advertisements on Indian millennials: A Mediation Analysis”, in ISDSI-Global Conference 2021, IIM, Nagpur, 27-30 December, 2021.

 

  1. Anubha, “The role of In-game advertising in shaping attitudes”, in International Conference on Changing Business Paradigm (ICCBP) organised by MDI, Murshidabad, 19-21 March 2021.

 

  1. Anubha, “Mediating Role of Attitude in the Impact of Online Travel Reviews on Travel Booking Intentions: A study of Indian Millennials”, in International Conference “CERE” organised by IIM, Indore, 3-5 May, 2019.

 

  1. Anubha, “The Impact of eWOM Credibility, eWOM Usefulness and eWOM Completeness on Travel Booking Intentions of Indian Millennials: The Mediating Role of Attitude” in the International Conference “ICSSB” organised by Chandigarh University, Chandigarh, 25-26 February,2019.

 

  1. Anubha, “Impact of Reviewer Expertise and eWOM Usefulness on the Travel Booking Intentions of Indian millennials” in International Conference organised by TIT, Bhopal, 7-9 February, 2019.

 

  1. Anubha, “Sustainable Competitive Advantage: An Application of Intellectual Capital in Improving Productivity” in the International Conference at JIM, Ghaziabad,1 December, 2018.

 

  1. Anubha, “Social Media Marketing and its Impact on Millennium Generation’s Purchase Intention” in the Research Day at SRM-IST, Kattankulathur, Tamil Nadu ,1 March, 2018.

 

  1. Anubha, “Website Quality as an Antecedent of Customer Purchase Intention for Travel Services: A Conceptual Model” presented at International Conference at GIBS, Delhi,16-17 December, 2016.

 

  1. Anubha, “Modelling Relationship between Travel Website Features and Purchase Intentions to Test the Online Customer Engagement in Social Media Environment” presented at referred International Conference on Research in Marketing at IIT, Delhi 21-22 December, 2013.

 

  1. Anubha, “Buying Behaviour of Green Consumers and its Impact on Environmental Sustainability” presented at international conference on “Exploring the Soul of Business-An Eternal Sustainer” at JIMS, Delhi, 2013.

 

  1. Anubha, “Social Adaptability for Survival: Challenges in e-Commerce” presented at National Conference on “Managing Change & Innovation in an Era of Technological Evolution” at Ansal Institute of Technology, Gurgaon, 2012.

 

  1. Anubha, “Below the line Marketing: The Moolmantra of Success in 2020” presented at National Seminar on “Creating Value by Embracing Change” at Kite Group of Institutions, Meerut, 2012.

 

  1. Anubha, “Bancassaurance -A New feasible Strategy in Banking and Insurance Sector Moving Fast in India” presented at International Conference on “Competitiveness & Innovativeness in Engineering, Management and Information Technology” (ICCIEMI-2012) by Euro Asia Research and Development Association, Jagadhri, 2012.

 

  1. Anubha, “An Empirical Study of Ethical Issues and Financial Sector” in National Seminar on “Ethical Imperatives for Contemporary Business Organizations” organised by ITS, Greater Noida, January, 2012.

 

  1. Anubha, “Knowledge Management and Leadership: An Integrated Approach to Achieve Sustainable Development” in National Conference on “Role of IT & Management in Sustainable Development” organised by Institute of Management & Research, Ghaziabad, 2011.

 

  1. Anubha, “Impact of Global Recession on India’s Tourism” presented at National Seminar on “Growth Prospects of Indian Economy Under Recessionary Conditions” at Department of Economics, Meerut College, Meerut, 2010.

 

  1. Anubha, “Crisis Management –A Path To recovery” presented at National Seminar on “International Trade and Crisis Management” at Institute of Management and Information Technology, Meerut,

 

Anubha, “Impact of Inflation on Indian Economy” in National Seminar on “Contemporary Scenario of Humanities and Social Sciences” organised by Faculty of Humanities and Social Sciences, Shri Varshney Mahavidyalay, Aligarh, 2010

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