EDUCATION

• Ph.D (Marketing)
• M.Com (Marketing and Finance)
• B. Com (Honors)

RESEARCH INTEREST

• Consumer behavior
• New age payment systems adoption
• Sustainable production & consumption
• Renewable energy systems
• Online fraud prevention behavior

SELECTED PUBLICATIONS

“Green Teaching, Diverse Minds: Unpacking Gender and Economic Factors in Sustainability Education Adoption”, published at Sustainable Development Journal, Wiley, June 2025 (ABDC-C, SCI, Scopus Indexed, Q1, Impact factor: 8.2) DOI: https://doi.org/10.1002/sd.70030

“Financial Equality Through Technology: Do Perceived Risks Deter Indian Women from Sustained Use of Mobile Payment Services?” published at International Journal of Information Management Data Insights, Elsevier, June 2024 (Scopus Indexed, Q1, Cite Score: 19.02) DOI:  https://doi.org/10.1016/j.jjimei.2024.100266

“Predicting NFC-based Mobile Payments Usage Intention with Perceived Usefulness as Mediator: A dual-stage PLS-SEM and NCA Analysis” published at Journal of Advances in Management Research, Emerald Publishing, June 2024 (Scopus Indexed, Impact factor: 3.1) DOI: https://doi.org/10.1108/JAMR-12-2023-0374 

“Do Environment-Friendly Toys Have a Future? An Empirical Assessment of Buyers’ Green Toys Decision-Making” published at Environment, Development and Sustainability, Springer, January 2023 (Impact Factor- 4.9, Scopus, SCIE Indexed, Q1), DOI: https://doi.org/10.1007/s10668-023-02941-7

“An Overview of Wind Energy Development and Policy Initiatives in India” published at Clean Technologies and Environmental Policy, Springer, January 2022 (Impact Factor- 4.3, Scopus, SCIE Indexed, Q1), DOI:  https://doi.org/10.1007/s10098-021-02248-z

“Impact of COVID-19 on Different Sectors of the Economy using Event Study Method: An Indian perspective” published in the Journal of Asia Pacific Business, 22:2, 109-120, (Cite Score– 1.7, ABDC- C, Scopus Indexed)  DOI: 10.1080/10599231.2021.1905492

BOOK PUBLISH

“A Comprehensive Review of Bitcoin’s Energy Consumption and Its Environmental Implications” published in the book ‘Machine Learning Approaches in Financial Analytics’, Springer Nature, August 2024 (Scopus Indexed)

TEACHING EXPERIENCE

2 years

ACHIEVEMENT AND AWARDS

• Session Chair at 1st International Conference on Sustainable Development: Challenges, Opportunities and the future prospects (SDCOFP-2024), B K Birla Institute of High-er Education, Pilani, April 2024.
• Awarded Institutional Fellowship, Rajiv Gandhi Institute of Petroleum Technology, Amethi, Uttar Pradesh.
• Awarded £100 (GBP) upon publication of the case study in Emerald Emerging Market Case Studies (EEMCS), 2022.
• Reviewer at top tier journals from Elsevier, Emerald and Springer.
• Published invited newspaper article on How to crack UGC (NTA)-NET for future Ph.D. aspirants in Lakshya, Dainik Bhaskar, February 2022.
• Published newspaper article titled ‘India needs to be fair to its own migrants, the city builders and sustainers’ in South Asia Monitor, April 2020.
• Qualified for National Eligibility Test (NET) in Commerce 2018, 2019.
• Awarded ‘Extra Curricular Excellence Award’ and 50 percent fee rebate by Mewar University in 2016 for best all-round performance.

Research paper /Case Study published

“Costco Wholesale: The Global Expansion Dilemma” published in the Emerald Emerging Markets Case Studies, Emerald Publishing, March 2022 (Scopus Indexed)
DOI: https://doi.org/10.1108/EEMCS-05-2021-0145

TEACHING INTEREST

• Marketing Management
• Consumer Behavior
• Strategic Management
• Business Research Methods

PARTICIPATION IN NATIONAL AND INTERNATIONAL CONFERENCES

• Presented paper at International Conference on Sustainable Business Management (SBM 2023) at DoMS IIT Roorkee, March 2023; paper titled “Why Do Consumers Buy Handicraft Products? Do The Intention Leads to Advocacy: An Extension of the TPB Model”.
• Presented paper at International Conference on ‘Shaping the Future of Management Education for Sustainable Emerging Economies’ (SFME 2022) at DoMS IIT Roorkee conducted on 20-22 November 2022; Paper titled “Has the Time Arrived for NFC- based Mobile Payments in India: An Empirical Investigation.” 
• Presented paper at 10th AIM-AMA Sheth Foundation Doctoral Consortium, organized by the Academy of Indian Marketing (AIM) and hosted by Jagdish Sheth School of Management, conducted on 18-23 June 2022. 
• Presented paper at Academy of International Business- South Asia Conference, 2022, hosted by IIM Visakhapatnam, conducted on 23-25 January 2022; paper titled “Predicting the Purchase Intention of E- cycles: A study of Young Indian Consumers.”
• Presented paper at FIIB 6th International Management Conference,2020, hosted by Fortune Institute of International Business” on 16-18 December 2020; Paper titled “Unified Payments Interface (UPI): Transforming the Mobile Payments Systems of India.”
• Presented paper at National Conference on ‘Innovations and Futuristic Practices in Business and Management,’ 2020, hosted by University of Allahabad, on 08-09 February 2020; Paper titled “The Marketing Challenges of ‘COSTCO.”
• Presented paper at presented at ‘13th Annual ISDSI Conference,’ 2019, hosted by IIM Sambalpur during December 27-30, 2019; Paper titled “Unified Payments Interface (UPI): Revolutionizing Digital Landscape in India.”