Dr. Abhishek Kumar

Area:

Marketing

DOJ:

25/07/2025
Education
  • Ph.D (Marketing)
  • M.Com (Marketing and Finance)
  • B. Com (Honors)
Selected Publications

“Green Teaching, Diverse Minds: Unpacking Gender and Economic Factors in Sustainability Education Adoption”, published at Sustainable Development Journal, Wiley, June 2025 (ABDC-C, SCI, Scopus Indexed, Q1, Impact factor: 8.2) DOI: https://doi.org/10.1002/sd.70030

“Financial Equality Through Technology: Do Perceived Risks Deter Indian Women from Sustained Use of Mobile Payment Services?” published at International Journal of Information Management Data Insights, Elsevier, June 2024 (Scopus Indexed, Q1, Cite Score: 19.02) DOI:  https://doi.org/10.1016/j.jjimei.2024.100266

“Predicting NFC-based Mobile Payments Usage Intention with Perceived Usefulness as Mediator: A dual-stage PLS-SEM and NCA Analysis” published at Journal of Advances in Management Research, Emerald Publishing, June 2024 (Scopus Indexed, Impact factor: 3.1) DOI: https://doi.org/10.1108/JAMR-12-2023-0374 

“Do Environment-Friendly Toys Have a Future? An Empirical Assessment of Buyers’ Green Toys Decision-Making” published at Environment, Development and Sustainability, Springer, January 2023 (Impact Factor- 4.9, Scopus, SCIE Indexed, Q1), DOI: https://doi.org/10.1007/s10668-023-02941-7

“An Overview of Wind Energy Development and Policy Initiatives in India” published at Clean Technologies and Environmental Policy, Springer, January 2022 (Impact Factor- 4.3, Scopus, SCIE Indexed, Q1), DOI:  https://doi.org/10.1007/s10098-021-02248-z

“Impact of COVID-19 on Different Sectors of the Economy using Event Study Method: An Indian perspective” published in the Journal of Asia Pacific Business, 22:2, 109-120, (Cite Score– 1.7, ABDC- C, Scopus Indexed)  DOI: 10.1080/10599231.2021.1905492

Acdamic Experience
Research Interest
  • Consumer behavior
  • New age payment systems adoption
  • Sustainable production & consumption
  • Renewable energy systems
  • Online fraud prevention behavior
Achievement And Awards
  • Session Chair at 1st International Conference on Sustainable Development: Challenges, Opportunities and the future prospects (SDCOFP-2024), B K Birla Institute of High-er Education, Pilani, April 2024.
  • Awarded Institutional Fellowship, Rajiv Gandhi Institute of Petroleum Technology, Amethi, Uttar Pradesh.
  • Awarded £100 (GBP) upon publication of the case study in Emerald Emerging Market Case Studies (EEMCS), 2022.
  • Reviewer at top tier journals from Elsevier, Emerald and Springer.
  • Published invited newspaper article on How to crack UGC (NTA)-NET for future Ph.D. aspirants in Lakshya, Dainik Bhaskar, February 2022.
  • Published newspaper article titled ‘India needs to be fair to its own migrants, the city builders and sustainers’ in South Asia Monitor, April 2020.
  • Qualified for National Eligibility Test (NET) in Commerce 2018, 2019.
  • Awarded ‘Extra Curricular Excellence Award’ and 50 percent fee rebate by Mewar University in 2016 for best all-round performance.
Teaching Experience
2 years