Sharma, A., Singh, D., & Misra, R. (2023). The Role of Positive Anticipated Emotions in Influencing Purchase Intentions of Battery Electric Cars in Emerging Markets. Journal of International Consumer Marketing, 36(2), 132–150. https://doi.org/10.1080/08961530.2023.2215464(Indexed in Scopus (BMA-Q1), Web of Science (BM), and ABDC-B, Cite score:7.6)
Sharma, A., Singh, D., & Misra, R. (2024). Examining Resistance of Adoption to Innovation in Emerging Markets: A Study on Electric Cars in India. FIIB Business Review, 0(0), 1–16. https://doi.org/10.1177/23197145231223058(Indexed in Scopus (BMA-Q1), Web of Science (BM), and ABDC-C, Cite score:5.4)
Acdamic Experience
Research Interest
Consumer behavior
Tourism studies
Sustainable marketing
Achievement And Awards
Qualified UGC-NET examination conducted by National Testing Agency (NTA) in 2023
He serves as a reviewer for several publishing houses, including Elsevier, Taylor & Francis, and Wiley.
Received best paper award for paper titled “Social influences on consumer decision making: exploring the impact of emotional intelligence on purchase intentions in norm driven environments” presented during “International Conference on Building Global Competitiveness Through Innovation, Integrity and Inclusion in Atmanirbhar Bharat 2024” at IMS (University Courses Campus), Ghaziabad, May 10-11, 2024
