Jaipuria Institute of Management, Ghaziabad continues to strengthen its focus on practical learning and innovation through student-driven initiatives. On April 11, 2026, the Institution’s Innovation Council (IIC) in collaboration with the E-Cell organized an engaging activity titled “BMC Canvas Rush: Design Logo, Craft Tag, Crush Pitch!” on campus.
The session brought together 45 MBA students in a dynamic environment designed to simulate real-world startup challenges. Guided by faculty coordinators Dr. Namita Nigam, Dr. Abhishek, and Dr. Kratika, the activity blended creativity with structured business thinking.
Bringing Business Ideas to Life Through BMC
The core objective of the session was to introduce students to the Business Model Canvas (BMC) as a practical framework for building and evaluating business ideas. Participants were encouraged to identify real-world problems and develop innovative, structured solutions.
Students worked in teams and explored diverse themes such as:
- Sustainable business models
- AI-based startups
- Rural innovation
- Student-centric solutions
- Health and wellness
- Hyperlocal services
Each team was tasked with building a complete business model covering key components like value proposition, customer segments, revenue streams, and cost structures.
From Concept to Brand Identity
What set the activity apart was its emphasis on end-to-end startup thinking. Beyond developing the business model, teams also created:
- A unique brand logo
- A compelling tagline
This approach ensured that students did not just think like strategists but also like brand builders, understanding how identity and communication play a role in business success.
Pitching Ideas with Confidence
The highlight of the event was the final pitch presentation, where teams showcased their ideas before judges and peers. This segment tested their ability to communicate concepts clearly, defend their strategies, and demonstrate feasibility.
The competitive format encouraged active participation and pushed students to think on their feet, replicating real startup pitching environments.
Key Learning Outcomes
The activity delivered strong academic and practical value for MBA students at Jaipuria Institute of Management, Ghaziabad:
- Hands-on exposure to Business Model Canvas as a strategic tool
- Improved understanding of business planning and execution
- Enhanced skills in critical thinking and problem-solving
- Strengthened communication and presentation abilities
- Encouraged team collaboration and leadership
- Boosted confidence in pitching innovative ideas
More importantly, the session helped students connect classroom learning with real-world application, which is essential for building future-ready management professionals.
Building Future Entrepreneurs at Jaipuria
Activities like BMC Canvas Rush reflect the institute’s commitment to nurturing an entrepreneurial mindset among MBA students. By integrating innovation, industry relevance, and experiential learning, Jaipuria Institute of Management, Ghaziabad continues to prepare students for careers in startups, corporate leadership, and business innovation.
