Blog

Stay ahead in the world of business, management, and leadership with insightful articles from Jaipuria Institute of Management, Ghaziabad. Our blog features expert opinions, industry trends, case studies, and student success stories, offering valuable knowledge for aspiring professionals and business leaders.
  • A thorough management professional, Prof. (Dr.) Daviender Narang is working as a Professor and Director at Jaipuria Institute of Management, Ghaziabad. He has a rich experience of 22 years in the field of academics and management, especially in the best business and management institutes of India and abroad. He has... Read More
  • That is part of the beauty of all literature. You discover that your longings are universal longings, that you're not lonely and isolated from anyone. You belong.                                                   F. Scott Fitzgerald A story amuses us. A poem mesmerizes us. An art form takes us to another world - a world full of... Read More
  • “Anything that gets people to think harder about their financial security and take some responsibility is a good thing”…………………………. Suze Orman Blockchain is a digital ledger that has recently gained a lot of attention and traction in the technology world. But why has it gained such a large following? So,... Read More
  • Neuromarketing is most emerging concept of marketing which is significantly influencing marketing, advertising and sales promotion  strategy. Neuromarketing is integration of marketing with medical technology and it is amalgamation of neurophysiology, neuropsychology and  neurochemistry. Neuromarketing drew the attention of researchers and practicing managers because there is mismatch between what customer... Read More
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Story Spark 2025: Business Storytelling Challenge

Editor

The Literary Club of Jaipuria Institute of Management, Ghaziabad hosted Story Spark: Business Storytelling Challenge 2025 on 22 November 2025 at the Indirapuram campus auditorium, bringing students together to explore the art of using storytelling to communicate business and brand problems more creatively. The event aimed to strengthen communication, sharpen...

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Empowering Innovators through AI: IIC Hosts Gen AI Workshop

Editor

The Institution’s Innovation Council (IIC) of Jaipuria Institute of Management, Ghaziabad organized a two-day “Gen AI Workshop for Innovators and Entrepreneurs” on 19th and 21st November 2025 at the JIM GF06 Classroom. The workshop was coordinated by Prof. (Dr.) Ashwani, Prof. (Dr.) Ajay Tripathi, and Dr. Smita Agarwal, and saw...

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