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Stay ahead in the world of business, management, and leadership with insightful articles from Jaipuria Institute of Management, Ghaziabad. Our blog features expert opinions, industry trends, case studies, and student success stories, offering valuable knowledge for aspiring professionals and business leaders.
  • First day at Tata Global Beverages
    By Editor July 10, 2017
    “Life begins at the end of your comfort zone.” There’s no experience like on-the-job training. Apart from gathering theoretical knowledge from the college, internship at Tata Global Beverages, I have started to gain a good insight in to how the industry works already. I would like to thank JAIPURIA INSTITUTE... Read More
  • Career Choices based on Self-Analysis
    By Editor July 6, 2017
    In this era of Protean Careers, the individuals are themselves responsible for their future and career moves prediction. Career planning is a vital activity here and Self-analysis is the first step. Researchers have proposed and tested many models in this regard. Holland’s RIASEC model is well known for understanding career... Read More
  • Be Smart with Smartphone
    By Editor July 4, 2017
    Lost a silent phone: Let’s Find it Did you switch off your phone ringer and misplace the phone? Since its on silent, even calling it from another number might not help. The simple way out is to visit www.google.com/android/devicemanager and login with the same Google ID as the phone. Here,... Read More
  • Impact of Goods and Service Tax (GST ) on E-Commerce
    By Editor June 28, 2017
    Goods and Service Tax (GST) is a reality after more than 10 years of discussions at different forums. It is likely to be rolled out on 1st July, 2017. Whole country will be treated as one seam less market under GST regime . Government- center and states including Union Territories... Read More
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जैपुरिया इंस्टीट्यूट ऑफ मैनेजमेंट ने आयोजित किया 10वां कॉर्पोरेट शिखर सम्मेलन

Editor

उद्योग जगत के नेताओं ने साझा किया नवाचार-प्रेरित विकास का दृष्टिकोण गाज़ियाबाद – जयपुरिया इंस्टीट्यूट ऑफ मैनेजमेंट, गाज़ियाबाद ने गर्व के साथ 10वें कॉर्पोरेट शिखर सम्मेलन का आयोजन किया। जिसका विषय ‘2030 के लिए नवाचार-प्रेरित विकास रणनीतियाँ’ था। यह समिट होटल रेडिसन ब्लू कौशांबी, गाज़ियाबाद में आयोजित हुआ, जिसमें रिटेल...

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Driving the Future: Jaipuria Institute of Management Hosts 10th Corporate Summit on Innovation-Driven Growth Strategies for 2030

Editor

The Jaipuria Institute of Management, Ghaziabad, successfully hosted its milestone 10th Corporate Summit on "Innovation-Driven Growth Strategies for 2030" on Saturday, 29th March 2025 at Hotel Radisson Blu, Kaushambi, Ghaziabad. With over 400 participants in attendance, the summit served as a dynamic platform for leading industry voices, academic experts, and...

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Digital Marketing Trends and Consumer Behavior

Ms. Abhilasha Singh Upadhyaya

Contemporary Modern consumerism is a social structure and economic ideology that promotes excessive consumption of goods and services. It is defined by the belief that a person's happiness depends on their belongings and that consumer desires should direct economic activities and finally leading to increased buying habits in the consumers....

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