Blog

Stay ahead in the world of business, management, and leadership with insightful articles from Jaipuria Institute of Management, Ghaziabad. Our blog features expert opinions, industry trends, case studies, and student success stories, offering valuable knowledge for aspiring professionals and business leaders.
  • Neuromarketing is most emerging concept of marketing which is significantly influencing marketing, advertising and sales promotion  strategy. Neuromarketing is integration of marketing with medical technology and it is amalgamation of neurophysiology, neuropsychology and  neurochemistry. Neuromarketing drew the attention of researchers and practicing managers because there is mismatch between what customer... Read More
  • Data has been an inevitable resource for decision-making for businesses. While we frequently discuss the positive effects that data can have on the operationalization of an organization, it is also necessary to discuss bad or dirty data. Such identification is important as this data is likely to do more harm... Read More
  • A Startup of Mr. Satyam SinghMBA (Business Analytics)Jaipuria Institute of Management, Indirapuram, Ghaziabad In very raw language, food takeaway is a system where one can order food from multiple outlets and get them collected in one place. Now, here one might get mixed up. So, let me clear it for... Read More
  • Dr. Rashmi MainiAssistant ProfessorJaipuria Institute of Management, Ghaziabad In the modern business world, organisations demand employees who are creative, vocal, innovative and high self-monitors so that they can contribute continuously towards the achievement of organizational goals (Edmondson, 1999). Increasingly, it has been observed that these attributes of employees are helpful... Read More
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Top MBA Specialisations In India: Which One Should You Choose And Why?

Editor

Explore top MBA specialisations in India, from Finance to HRM, and choose the path that aligns with your skills, interests, and career goals. By Prof. (Dr) Daviender Narang Pursuing a Master of Business Administration (MBA) is a significant decision that shapes an individual’s career trajectory. The primary objective behind undertaking...

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Statistical Forecasting: Predicting the Future

Dr. Himanshu Sharma

A statistical forecast is the most fundamental component of any demand plan. Achieving demand-supply fit is critical for any firm because it improves inventory levels, lowers costs, and increases customer satisfaction. Proper alignment ensures that resources meet market demand efficiently, reducing waste, increasing profitability, and enabling a faster response to...

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