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Stay ahead in the world of business, management, and leadership with insightful articles from Jaipuria Institute of Management, Ghaziabad. Our blog features expert opinions, industry trends, case studies, and student success stories, offering valuable knowledge for aspiring professionals and business leaders.
  • Literature binds Us Together: Literary Club at JIM, Ghaziabad
    By Editor April 7, 2022
    That is part of the beauty of all literature. You discover that your longings are universal longings, that you're not lonely and isolated from anyone. You belong.                                                   F. Scott Fitzgerald A story amuses us. A poem mesmerizes us. An art form takes us to another world - a world full of... Read More
  • Blockchain
    By Editor March 24, 2022
    “Anything that gets people to think harder about their financial security and take some responsibility is a good thing”…………………………. Suze Orman Blockchain is a digital ledger that has recently gained a lot of attention and traction in the technology world. But why has it gained such a large following? So,... Read More
  • Neuromarketing: A Paradigm shift in Marketing
    By Editor March 4, 2022
    Neuromarketing is most emerging concept of marketing which is significantly influencing marketing, advertising and sales promotion  strategy. Neuromarketing is integration of marketing with medical technology and it is amalgamation of neurophysiology, neuropsychology and  neurochemistry. Neuromarketing drew the attention of researchers and practicing managers because there is mismatch between what customer... Read More
  • “Why Only Good Data, Let’s Talk About Bad Data Too”
    By Editor March 3, 2022
    Data has been an inevitable resource for decision-making for businesses. While we frequently discuss the positive effects that data can have on the operationalization of an organization, it is also necessary to discuss bad or dirty data. Such identification is important as this data is likely to do more harm... Read More
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MBA vs MCA: Which Is the Better Choice in 2026?

Editor

Introduction For students with a technology background – BCA, B.Sc Computer Science, or non-CS graduates drawn to tech – the MBA vs MCA question is a common dilemma. Both are two-year postgraduate programmes. Both open career opportunities. But they are fundamentally different in focus, outcome, and fit. What Is MCA?...

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Alumni Dinner – Bengaluru Chapter Reconnecting Legacy, Celebrating Success

Editor

A Silver Jubilee Celebration of Alumni Connections As part of the Silver Jubilee celebrations of Jaipuria Institute of Management, Ghaziabad, the Institute successfully hosted an exclusive Alumni Dinner – Bengaluru Chapter, bringing together distinguished alumni, institutional leadership, and members of the Jaipuria Old Students Association (JOSA) on 11/07/26 at Hotel...

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MBA in Banking and Finance: Complete Career Guide for 2026

Editor

Introduction Finance is the engine of every business. An MBA in Banking and Finance equips you to make the financial decisions at the core of every strategic move. In 2026, the banking and finance sector is expanding rapidly – driven by financial inclusion, digital payments, wealth management demand, and fintech...

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