Report on Marketing Club Activity: Virtual Bazaar

As a part of the Marketing club activity, Jaipuria Institute of Management, Ghaziabad organized “Virtual Bazaar”, an online marketing activity. The event aimed at encouraging the creative thinking abilities of students while selling with limited resources. In this activity, the students showcased creative ideas with the product/service that they intend to sell but with a limited initial investment. The event was graced by the presence of Director Prof (Dr) Daviender Narang, Deans, event judges, faculty members and all the MBA students. Five teams participated with full enthusiasm and showcased their creative ideas by giving interesting insights into different brands. The students came out with creative brands like Vegan Bytes, Naturepeps, Shilpkarm, Fitmess Dreams and Apurya. The presentations were followed by declaration of results in which the top three teams of the event were awarded with gifts and certificates by the judges and event coordinators. At the end, Director Prof (Dr) Daviender Narang, Dean Dr Sadanand Prusty and the judges appreciated the efforts of the students and motivated them to excel in their areas of interest. The event ended on a positive note of understanding the nuances of selling and techniques of building creative brands with limited resources.