Jaipuria Institute of Management,Indirapuram, Ghaziabad organized 4th Corporate Summit on Building Brand Strategies on 4th February, 2017 at hotel Radisson Blu ,Kaushambi, Ghaziabad. The summit was formally inaugurated by lighting a lamp by the Key Note Speaker Mr. D. Shivkumar, Chairman & CEO(India Region), PepsiCo, Guest of Honour Mr. Bipin Preet Singh, Founder, CEO and Director, Mobikwik, Mr. Shishir Jaipuria, Chairman, Jaipuria Group of Educational Institutions, and Prof. (Dr.) Daveinder Narang, Director, Jaipuria Institute of Mangement, Indirapuram, Ghaziabad.
The event was attended by over 200 participants comprising corporate, businessmen, academicians and management students.
Key Note Speaker Mr. D. Shivkumar, Chairman & CEO(India Region), PepsiCo emphasized on understanding psychological principles at the consumer or customer level that will improve managerial decision-making with respect to brands. Guest of Honour Mr. Bipin Preet Singh, Founder, CEO and Director, Mobikwik focused on analyzing the brand management decisions that must be made to build, measure, and manage a brand.
Next stage of the summit was the panel discussion of various sectors with Advertisement being the first one. Mr. Pawan Garg, General Manager, Samsung India, stressed on how advertising help to have a powerful brand loyalty. Avinash Parhi , Director- Category Marketing, Shop Clues focused on how advertisement companies evolve innovative marketing strategies to help achieve the desired brand positioning and build brand equity. Other panelist for the session include Sandeep Parchure, Head-Business Development, Viacom 18, Prashant Kumar, Director & CEO, India News Communications Ltd., Deep Prakash Pant, Practice Head – Digital, British Telecom India and Bhavna Kapur, Director, HCL Technologies.
The second panel session on Retail sector whereby Mr. Ravi Gupta, President, Shree Renuka Sugars Ltd focused on effective way to face challenges of ensuring consistency in execution across all stores throughout the region. Other panelist includes Rajat Arora, Associate Vice President, Tolexo Online Pvt. Ltd, Siddharth khaitan, Head-Finance, Lifestyle Stores, Deepak Jain, Director – HR, Mankind Pharma, Kamalika Deka, Regional Head HR – North, Jubliant Foodworks Ltd., Kishan Iyer, Regional Manager, Nilkamal Limited and Shikhee Upadhyay Agarwal, Head-Training & Customer Care, The Body Shop.
The third panel session post lunch focused on Building Entrepreneurial Brand. Mr. U.C. Tripathi, V P (Industrial Affairs), Reliance Industries emphasized that how to establish a better ecosystem that can change the mindset and culture of entrepreneurs and investors. Other panelist includes Rachit Mathur, Co-Founder & CEO, Avenue Growth, Sanjula Miglani, Assistant Manager Alliances and Branding, Cashkaro, Amandeep Singh Sahni, Founder & CEO, JS Mobileon Pvt. Ltd., Dr. Rishi Raj Singh, Director (Training UEPA), NIESBUD, Vaibhav Shastri, Director- Sales, Indus OS and Nikhil Sarup, Co-Founder, LawRato.
Prof. (Dr) Daviender Narang, Director, Jaipuria Institute of Management, Indirapuram, Ghaziabad formally closed the session by delivering the valedictory speech and hoped that all participants would have benefited from this event.
