The Institution’s Innovation Council (IIC) at Jaipuria Institute of Management, Ghaziabad organized “SCAMPER Unlocked: Think It, Flip It and Build It” on Saturday, 10 October 2026, at the JIM FDP Room.
The two-hour workshop and competition brought together 40 MBA students across 10 teams, supported by 6 student volunteers and 3 faculty members, to explore creative problem-solving, product innovation and entrepreneurial thinking through the SCAMPER technique.
The activity challenged participants to rethink existing products, identify opportunities for improvement and communicate innovative solutions through AI-assisted digital social media posters.
By combining structured ideation, teamwork, digital creativity and product pitching, the workshop provided students with practical exposure to innovation and entrepreneurship.
Introducing SCAMPER as a Creative Problem-Solving Technique
The workshop commenced with a 30-minute interactive introduction to the SCAMPER technique, a structured approach to generating innovative ideas by examining existing products from different perspectives.
Students were introduced to the seven components of SCAMPER:
- S – Substitute: Replace an existing element with an alternative.
- C – Combine: Bring together different features, products or ideas.
- A – Adapt: Modify an existing concept to suit a different need.
- M – Modify: Change or improve the features of an existing product.
- P – Put to Another Use: Explore alternative applications for a product.
- E – Eliminate: Remove unnecessary elements or processes.
- R – Reverse/Rearrange: Reorganize or reverse existing features to explore new possibilities.
Through examples of real-world products, students explored how these techniques can be applied to generate practical innovations.
The introductory session established a foundation for the competition, encouraging students to approach familiar products with fresh perspectives and identify opportunities for redesign.
From Existing Products to Innovative Business Ideas
Following the introduction, students were divided into 10 teams of four members each.
Each team selected an existing product or product concept and applied the SCAMPER framework to develop an innovative solution.
The activity encouraged participants to examine how existing products could be improved, adapted or redesigned to address consumer needs and emerging market opportunities.
Students worked collaboratively to evaluate ideas, develop product concepts and prepare presentations communicating their proposed innovations.
The exercise demonstrated how structured creativity can contribute to entrepreneurial ideation and product development.
Integrating AI Tools with Product Innovation
A distinctive feature of the SCAMPER Unlocked workshop was the integration of AI-assisted digital design into the innovation process.
Each team was required to create a digital social media poster using Canva AI or another AI tool of its choice.
The posters served as a visual communication medium through which students could present their product concepts, highlight important features and explain their ideas to the audience.
This activity combined creative thinking, digital storytelling and product communication, enabling students to explore how AI tools can support the presentation of innovative business concepts.
The exercise also encouraged participants to consider the importance of visual communication when introducing products to potential customers and stakeholders.
10 Teams Present Innovative Product Concepts
The competition featured a diverse range of product ideas across food, healthcare, lifestyle, sustainability and technology.
Each team applied its interpretation of the SCAMPER framework to develop and present an innovative concept.
| Team | Team Leader | Product / Innovative Idea |
|---|---|---|
| Idea Aichemists | Alok Sharma | Masala Makhana |
| 4 Alphas | Anish Singh | Nutridesi: Peanut Butter, Jaggery and Dates |
| Bhavya Team | Bhavya Bajpai | Style Snap: Dressing App |
| Brainstorming | Divyanshi Srivastava | Nutribowl: Healthy Noodles |
| Dream to Do | Naina Raj | Healthcare Solution |
| Venture X | Nupur Upadhayay | HydroH Smart Bottle |
| SCAM 4 | Pranjal Bhardwaj | RE Sole |
| Her Vision | Shan | PeriodPal: Pad Vending Machine |
| Team Gamma | Shreyan Singh | NoteNest: Smart Notebook |
| Trailblazers | Shweta Yadav | Hydro Motion: Hydrogen/Solar Concept |
The variety of ideas reflected students’ ability to apply creative thinking to different product categories and explore solutions addressing a range of consumer and societal needs.
From food innovation and smart products to healthcare and sustainable concepts, the presentations demonstrated how existing ideas can be reconsidered through a structured innovation framework.
Team SCAM 4 Wins SCAMPER Unlocked Competition
Winning Team: SCAM 4 (Section B)
Innovative Product Idea: RE Sole
Winning Team Members: Madhuri Saxena, Mahak Kukreja and Pranjal Bhardwaj
Team SCAM 4 (Section B) was declared the winner of the SCAMPER Unlocked competition for its innovative product concept, RE Sole.
The team demonstrated its approach to product innovation through the application of SCAMPER techniques and the presentation of its proposed solution.
The recognition celebrated the team’s creativity, collaborative efforts and ability to communicate an innovative product idea.
Faculty Evaluation and Guidance
The competition was evaluated by Dr. Devi Archana Mohanty and Dr. Namita Nigam, who served as judges for the event.
The workshop was coordinated by Dr. Smita Agarwal, Associate Professor and IIC Member, Jaipuria Institute of Management, Ghaziabad.
The participation of faculty members supported the structured execution of the workshop and competition, providing students with an academic platform to demonstrate their creative and entrepreneurial capabilities.
Strengthening Teamwork and Entrepreneurial Thinking
Beyond product redesign, SCAMPER Unlocked emphasized the importance of collaboration and communication in innovation.
Working in teams required students to discuss alternatives, evaluate ideas, make collective decisions and develop a shared product concept.
The competition encouraged participants to think critically about existing products and identify ways to improve their functionality, relevance or potential applications.
Students also gained practical experience in presenting and pitching ideas, strengthening their ability to explain innovative concepts clearly to an audience.
The combination of collaborative problem-solving and product communication made the activity relevant to both entrepreneurship and management learning.
Key Learning Outcomes of SCAMPER Unlocked 2026
The workshop contributed to several important learning outcomes for participating MBA students.
Understanding Structured Creative Thinking
Students developed an understanding of the seven SCAMPER techniques and learned how they can be applied to existing products and business concepts.
Applying Product Innovation Techniques
Participants gained practical experience in using structured ideation to propose product improvements and innovative solutions.
Developing Collaborative Problem-Solving Skills
The team-based format encouraged students to exchange ideas, evaluate alternatives and work together towards a common objective.
Exploring AI-Assisted Digital Creativity
By designing social media posters using Canva AI or other AI tools, students gained exposure to digital communication techniques for presenting innovative product concepts.
Improving Presentation and Pitching Skills
The final presentations enabled students to explain their ideas, communicate product features and develop greater confidence in pitching innovative solutions.
Connecting Innovation with Experiential MBA Learning
The SCAMPER Unlocked workshop demonstrated how creative thinking frameworks can be integrated with practical management education.
Instead of focusing only on theoretical concepts, students actively applied a structured innovation technique to products and ideas.
The combination of SCAMPER-based ideation, AI-assisted poster design and product pitching created an experiential learning environment in which students could develop both analytical and creative capabilities.
The activity also highlighted the relevance of digital tools in communicating business ideas and presenting product concepts.
Promoting Innovation and Entrepreneurship at Jaipuria
The SCAMPER Unlocked: Think It, Flip It and Build It workshop reflected the commitment of the Institution’s Innovation Council at Jaipuria Institute of Management, Ghaziabad to encouraging student innovation, entrepreneurial thinking and practical problem-solving.
With 40 participating students, 10 innovative product concepts and a competitive presentation format, the activity provided a platform for students to explore creativity through structured techniques and digital tools.
The recognition of Team SCAM 4 for RE Sole marked a successful conclusion to an engaging workshop that combined innovation, teamwork and communication.
Through initiatives such as SCAMPER Unlocked, Jaipuria Institute of Management, Ghaziabad continues to create opportunities for MBA students to connect management concepts with practical innovation, develop entrepreneurial capabilities and strengthen the skills required to transform ideas into meaningful solutions.
