Introduction: In today’s data-first world, real-world project experience is the difference between knowing analytics and applying it for impact. At Jaipuria Institute of Management, Ghaziabad, MBA (Business Analytics) students work on hands-on projects that bridge classroom learning with industry expectations.
Here are the top 5 analytics projects you should consider as an MBA (BA) student to sharpen your skills and impress future recruiters.
Customer Segmentation Using RFM Analysis
Objective: Segment customers based on Recency, Frequency, and Monetary value to personalize marketing strategies.
Skills Used:
- Excel / Power BI / Python
- Data Cleaning & Sorting
- Cluster Analysis
- Dashboard creation
Real-world use: Retail, e-commerce, banking — improve retention and engagement.
Predictive Sales Forecasting for a Product Line
Objective: Use historical sales data to forecast future performance and plan inventory.
Skills Used:
- Time Series Analysis
- Linear Regression
- Python / Tableau
- Visualization techniques
Real-world use: FMCG, SaaS, automotive, and supply chain management.
HR Analytics: Attrition Prediction
Objective: Identify employees likely to leave the company and analyze root causes.
Skills Used:
- Logistic Regression
- Classification Models (Decision Trees)
- Excel / Python
- HR Data interpretation
Real-world use: IT firms, large enterprises, BPOs — improve employee retention strategy.
Social Media Sentiment Analysis
Objective: Analyze customer sentiment from social media reviews and feedback to support brand positioning.
Skills Used:
- NLP (Natural Language Processing)
- Python (TextBlob/VADER)
- Word Cloud & Sentiment Scoring
- Data scraping techniques
Real-world use: Brands in FMCG, Fashion, Tech, EdTech for campaign analysis.
Credit Risk Scoring in Financial Services
Objective: Develop a model to assess a loan applicant’s risk level.
Skills Used:
- Classification Models (Logistic Regression, KNN)
- Feature Engineering
- Python & Excel
- Data interpretation for BFSI
Real-world use: Banks, fintech firms, and NBFCs.
How Jaipuria Ghaziabad Helps You Build These Projects
- Access to real industry datasets
- Faculty mentoring with domain-specific insights
- Dedicated Analytics Lab
- Certification in Power BI, Python, Tableau, and more
- Collaboration with recruiters for internship-based projects
Career Benefits of Project-Based Learning
- Build a strong portfolio for analytics roles
- Demonstrate tool proficiency and business understanding
- Improve your resume and LinkedIn profile with real achievements
- Stand out in interviews with application-based insights
Whether you’re aiming to become a Business Analyst, Product Manager, or Consultant, these analytics projects will sharpen your skills and boost your placement prospects.
At Jaipuria Institute of Management, Ghaziabad, we don’t just teach analytics — we build analysts who lead.
