The Institution Innovation Council (IIC) at Jaipuria Institute of Management, Ghaziabad, hosted the much-anticipated "Start-up Mela" on December 21, 2024. This dynamic event aimed to foster entrepreneurial spirit while enhancing sales and marketing strategies for startups and aspiring entrepreneurs. From 10:00 AM to 10:00 PM, the campus buzzed with energy as 33 innovative startups showcased their products, services, and business models, providing an unparalleled opportunity for students, faculty, and attendees to dive deep into the world of entrepreneurship.
The event featured startups from diverse industries, including technology, healthcare, education, fashion, and food. These entrepreneurs demonstrated innovative solutions and shared their journeys, shedding light on critical aspects of business development, customer acquisition, branding, and financial management. The exhibition created a vibrant platform for startups to connect with potential customers, share insights, and enhance their market presence.
A highlight of the mela was the active participation of 27 student volunteers who assisted startups with sales, marketing promotions, and customer engagement. This hands-on exposure offered students valuable lessons in business operations, pricing strategies, branding, and customer interactions. The event was a melting pot of innovation, collaboration, and practical learning, bringing theory to life for many participants.
Key takeaways from the Start-up Mela included:
- Sales & Marketing Mastery: Students gained a practical understanding of how startups attract and retain customers.
- Entrepreneurial Insights: Attendees learned directly from startup founders about planning, risk management, and innovative thinking.
- Enhanced Communication Skills: Customer interactions helped participants develop persuasion and engagement techniques.
- Teamwork & Leadership Development: Volunteers honed teamwork, leadership, and problem-solving skills by managing stalls and operations.
The day-long event left a lasting impact, nurturing entrepreneurial aspirations among students and creating a collaborative atmosphere for startups to thrive. With such initiatives, Jaipuria Institute of Management continues to empower the leaders and innovators of tomorrow.
