“Don’t be afraid to get creative and experiment with your marketing.” - Mike Volpe
MBA is amongst the most popular professional courses to pursue after graduation. But what exactly is an MBA? I believe that an MBA is a perfect blend of improving one’s knowledge of business management as well as ensuring skill development and personal growth thus pushing your limits and becoming the best version of yourself!
“Being a science background student, it was a challenge for me to know what management studies are all about like what is the syllabus and what are the specializations. But after taking the admission in Jaipuria Institute of Management, Indirapuram, Ghaziabad, I realized that it’snot tough for me because here they provide a lot of help and techniques to understand the specialization and students’ competency. Psychometric tests, various counseling sessions, and club events are conducted to help the student in figuring out their specialization. For me, it was a club activity named “THE CASE BASED STUDY” which made me realize and confident to opt for marketing. It was challenging for me to select out of all but taking part in this competition l realized the concepts in the case-based study are quite interesting.
Not just theoretical knowledge but practical exposures are also given here.At Jaipuria Institute of Management, Ghaziabad, we study the concepts and understand that how we going to apply those concepts in the corporate world. Marketing is a very good option for those who have creative thinking and want to put their creative side to use in different companies like advertising agencies etc. Every company has a marketing department and have quite an interesting role too like companies need marketing people for product development, some need them for researching, making forecasts, making print advertisements and etc.
I am choosing marketing as a major specialization because I enjoy going around and visiting places; so, this is another reason for selecting Marketing as my major specialization. The other reason for selecting is that the scope of Marketing is very vast; you have a number of areas that you can go for. In marketing, you cover marketing, sales, advertising and distribution, services, CRM, etc. Job opportunities and growth possibilities are high in marketing which is another reason for selecting marketing specialization. The ultimate aim of most businesses out there is to gain more market share and retain the existing customers. Digital Marketing and Marketing Analytics are the upcoming areas, which are being taught by excellent faculties and practical classes are also provided, else I have seen students enrolling for courses in these areas. So, in the conclusion, I would say I’m thankful to this institution for bringing out the best in me and helping me know about my hidden self.
Mahima Kumari
MBA II Sem, Batch 2020-22
Jaipuria Institute of Management, Indirapuram, Ghaziabad
