With the advent of technology, the number of products and services available to the customers has increased exponentially. In this cluttered space of options, marketing becomes the most critical tool to catch the attention of the customers; this will lead the product’s success and failure in the market place. As a part of the Marketing club activity, Jaipuria Institute of Management, Ghaziabad organized “Wall of Fame/Shame” on 22nd Feb 2020. The event aimed at bringing out the individual and collective talent of the MBA students by motivating them to showcase their knowledge and critical thinking on various brands. The purpose was to acquaint the students about the major strong and weak points of brands like Amul, Netflix, Volkswagen Beetle, Intel, Blackberry etc which brings them on the Wall of Fame or Wall of Shame.
The event was graced by the presence of two eminent judges from the industry: Ms Uplabdhi, Deputy Manager(Marketing), NBCC(India)Limited, Delhi and Mr Akshay Mittal, Executive-Inbound Tour Operations, Le Passage to India Journeys, Noida. Six teams participated with full enthusiasm and showcased their talent by giving interesting insights into different brands. The judges appreciated the efforts of the students and motivated them to excel in their areas of interest. The presentations were followed by the felicitation ceremony in which the top three teams of the event were awarded with gifts and certificates by the judges, Dr Sadanand Prusty, Dean Academics and event coordinators. The event ended on a positive note of understanding the nuances of marketing and techniques of building brands in Indian markets.
