On 28th January 2017, Saturday, MBA 1 st year students of Jaipuria Institute of Management, Indirapuram, Ghaziabad organized a Management Case Study Competition in the Institute Auditorium.
Real life Business cases on Marketing, Finance, Human Resource and International Business were forwarded to the students by the respective faculty fraternity and the event co-ordinators. These cases are – “The downfall of Maggi Noodles” (Marketing), “The sufferings of Kingfisher Airlines” (Finance), “Attack on HR in Maruki Suzuki Plant in Manesar” (HR) and “ Mc Donalds entry strategy in India” (International Business). Upon this the students formed groups of 5-6 members as per their interest of specialization and presented the cases with their strategic analysis in front of 4 judges and the spectators consisting of other fellow and students and faculties. The Event started around 10 am in the morning providing each group to present for 10 – 15 minutes with the queries of the judges and continued till the closing hours around 4 pm. However, it was a great learning and fun experience for the students who no doubt were conscious for their presentation but also were equally cheering for their fellow competitors. This event helped the students to build up confidence in them while analyzing these real life cases.
