Jaipuria Institute of Management,Vasundhara Ghaziabad Delhi/NCR conducted 'Mercato', the 3rd Marketing Haat on 18th Oct 2014. The event was organized by MBA students. The event was formally inaugurated by chief guest, General (Dr.) V.K. Singh PVSM, AVSM, YSM (Retd.) Hon'ble Minister of State for External Affairs, Govt. of India. He appreciated the practical oriented skills being inculcated among students through such events. Further on he stated that integrity, honesty and hard work are key to success. Other distinguished guests form corporate world like Mr. Radha Mohan Gupta , Regional Procurement Director- South Asia, Reckitt Benckiser, Mr. Kumar Gaurav, Chief Manager, Operations Marks & Spencer, Mr, Chandra P Dobhal, Associate V.P. Carat Media India, Mr. Prashant Bhardwaj, G.M. Corporate HR, Bata India Ltd were present.
Vice-president, Mr. Shishir Jaipuria, Director, Prof. (Dr.) Daviender Narang encouraged students through their words of wisdom.
The main objective of organizing, 'Mercato', the 3rd marketing haat-2014 is to create an environment for holistic development, including honing their selling and marketing skills among MBA students. This will assist them in becoming well rounded managers in their respective careers.
Various category stalls like food and beverages, fashion, eco-friendly goods, diwali products, handicrafts, banking, games, apparel etc. were displayed and set up. Apart from this, drawing competition, live band contest, ad mad show, dance shows were organized. The winners were given prizes for their respective contests
The event was sponsored by well known companies powered by World Square Mall and sponsored by LAVA Mobile. The co-sponsors of the event from different sectors were Ginni Filaments, Hyundai Motors, Pearl Academy, Indian Overseas Bank, Slingshot, Federal Bank, Canara Bank, Big Bazaar Direct and others. The event was coordinated by Director, Prof. (Dr.) Daviender Narang, Dr. Anil Gupta, Dr. Ashwani Varshney, Ms. Sunita Chaudhary, Ms. Bhawana Malik, Mr. Neeraj Dangi and Dr. Richa Singh.
The event was attended by residents of Delhi-NCR in large numbers.
