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Dr. Abhilasha Singh Upadhyaya

  • Assistant Professor

Area:

  • abhilasha@jaipuriamba.edu.in

DOJ:

02/01/2024
Education
  • Ph.D. (Marketing) – Jaypee Institute of Information Technology, Noida
    Thesis Title: Exploring Consumer Purchase Intention and Behavior: A Study of Green Cosmetics
  • Executive Programme in Digital Marketing from IIM Indore (Lifetime Alumni).
  • MBA (Marketing & Human Resource) – Jaipuria Institute of Management, Ghaziabad, AKTU
  • Advance Diploma in Management (First Class) – AIMA
  • B.Sc. (Physics, Chemistry & Mathematics) – Kumaun University, Nainital
  • Qualified UGC-NET in Management (2012)
Research Interest
  • Consumer Behaviour
  • Sustainable Consumption
  • Retail Marketing
  • Circular Economy
  • Digital Marketing
  • Sustainable Business Practices
Selected Publications

“Purchase Behaviour of Consumers of Green Cosmetics: Extending Theory of Planned Behaviour Model” published in International Journal of Management Practice, Inderscience Publishing, 2026 (Scopus Indexed).
DOI: https://doi.org/10.1504/IJMP.2026.10073521

“Customer’s Purchase Intentions of Green Cosmetics in India: Empirical Validations using an Extended Theory of Planned Behaviour (TPB)” published in Indian Journal of Marketing, 2024 (Scopus Indexed, ABDC-C).
DOI: https://doi.org/10.17010/ijom/2024/v54/i8/174187

“A Systematic Literature Review of Two Decades on Studying Green Purchase Intentions” accepted in International Journal of Business Innovation & Research, Inderscience Publishing (Scopus Indexed).
DOI: https://doi.org/10.1504/IJBIR.2023.10059231

“Enablers and Roadblocks for Green Cosmetics Entrepreneurs in India: An Exploratory Study” published in AMC Indian Journal of Entrepreneurship, 2024.
DOI: https://doi.org/10.17010/amcije/2024/v7i1/174006

“Past and Future of Green Consumer Purchase Behaviour: A Bibliometric Study” published in International Journal of Bibliometrics in Business and Management, Inderscience Publishing.

“Learning Based on the Web in Times of Pandemic: Critical Reflections on College Students” published in International Journal of Management, 2020 (Scopus Indexed).
DOI: https://doi.org/10.34218/IJM.11.5.2020.186

Achievement And Awards
  • Certified in AI in Marketing and Marketing Innovation from IIT Roorkee.
  • Certified in Advanced Corporate Strategy from IIM Bangalore.
  • Certified Master Trainer by RASCI-NSDC for Retail Operations.
  • Published 25 research papers, book chapters, case studies and conference papers in reputed national and international journals and conferences.
  • Active contributor to Corporate Relations, Alumni Engagement, Research, Academic Administration and Quality Assurance initiatives.
Book Publish

“Adopting Metaverse in the Indian Retail Sector: Changing Facets in Marketing through Technology” published in The Metaverse Era: Reinventing Customer Engagement and Digital Marketing, Bentham Science Publishers (Scopus Indexed).

Other Professional Experience
3 Years Assistant Manager – Business Development & CRM, VSNL Internet Services Ltd., Assistant Manager – Business Development & CRM, Dainik Jagran
Teaching Interest
  • Consumer Behaviour
  • Strategic Management
  • Business Research Methods
  • Retail Management
  • Digital Marketing
  • Rural Marketing
  • Marketing Analytics
  • Services Marketing
  • AI in Marketing
Participation in National and International Conferences
  • PAN-IIM World Management Conference (IIM Sambalpur), 2024
    Green Cosmetics Entrepreneurs in India: An Exploratory Study.
  • International Conference on Reimagining Marketing with Technology, IIM Jammu, 2023
    Metaverse in the Indian Retail Sector: Marketing through Technology.
  • SUSCON IX – IIM Shillong, 2022
    Developing an Ecosystem for Collaborative Consumption in a Circular Economy: A Case Study of Furlenco.
  • National Conference on Sustainability in Business Practices, Jaypee Business School, 2020
    Retail Sustainability Management Leadership Model.
  • PAN-IIM World Management Conference, IIM Rohtak, 2019
    Influence of LEED Certification on Retailers of a Green Mall.
  • International Conference on Sustainability & Management Strategy, IMT Nagpur, 2019
    Ensuring Sustainability in Retail.
  • International Conference on Envisioning India 2.0, Jaipuria Institute of Management, 2018
    Sensory Marketing: Impact of Stimulating Senses on Consumer Behaviour.
  • International Conference on Global Business Strategies for Sustainability, Amity University, 2017
    Consumer Buying Behaviour in E-Commerce and Experiential Marketing: Trends and Challenges.
  • Presented papers on Neuromarketing, Viral Marketing, and Social Network Marketing at various national and international conferences.
Education
  • Ph.D. (Marketing) – Jaypee Institute of Information Technology, Noida
    Thesis Title: Exploring Consumer Purchase Intention and Behavior: A Study of Green Cosmetics
  • Executive Programme in Digital Marketing from IIM Indore (Lifetime Alumni).
  • MBA (Marketing & Human Resource) – Jaipuria Institute of Management, Ghaziabad, AKTU
  • Advance Diploma in Management (First Class) – AIMA
  • B.Sc. (Physics, Chemistry & Mathematics) – Kumaun University, Nainital
  • Qualified UGC-NET in Management (2012)
Selected Publications

“Purchase Behaviour of Consumers of Green Cosmetics: Extending Theory of Planned Behaviour Model” published in International Journal of Management Practice, Inderscience Publishing, 2026 (Scopus Indexed).
DOI: https://doi.org/10.1504/IJMP.2026.10073521

“Customer’s Purchase Intentions of Green Cosmetics in India: Empirical Validations using an Extended Theory of Planned Behaviour (TPB)” published in Indian Journal of Marketing, 2024 (Scopus Indexed, ABDC-C).
DOI: https://doi.org/10.17010/ijom/2024/v54/i8/174187

“A Systematic Literature Review of Two Decades on Studying Green Purchase Intentions” accepted in International Journal of Business Innovation & Research, Inderscience Publishing (Scopus Indexed).
DOI: https://doi.org/10.1504/IJBIR.2023.10059231

“Enablers and Roadblocks for Green Cosmetics Entrepreneurs in India: An Exploratory Study” published in AMC Indian Journal of Entrepreneurship, 2024.
DOI: https://doi.org/10.17010/amcije/2024/v7i1/174006

“Past and Future of Green Consumer Purchase Behaviour: A Bibliometric Study” published in International Journal of Bibliometrics in Business and Management, Inderscience Publishing.

“Learning Based on the Web in Times of Pandemic: Critical Reflections on College Students” published in International Journal of Management, 2020 (Scopus Indexed).
DOI: https://doi.org/10.34218/IJM.11.5.2020.186

Academic Experience
Research Interest
  • Consumer Behaviour
  • Sustainable Consumption
  • Retail Marketing
  • Circular Economy
  • Digital Marketing
  • Sustainable Business Practices
Achievement And Awards
  • Certified in AI in Marketing and Marketing Innovation from IIT Roorkee.
  • Certified in Advanced Corporate Strategy from IIM Bangalore.
  • Certified Master Trainer by RASCI-NSDC for Retail Operations.
  • Published 25 research papers, book chapters, case studies and conference papers in reputed national and international journals and conferences.
  • Active contributor to Corporate Relations, Alumni Engagement, Research, Academic Administration and Quality Assurance initiatives.
Teaching Experience
Teaching Experience
17+ Years (14+ Years in Academia and 3 Years in Industry)